The Week That Was: Swimming World and ISHOF Announce Merger

Brent Rutemiller On Deck
Photo Courtesy: Taylor Brien

This week, Swimming World Magazine and the International Swimming Hall of Fame announced a major merger of the two organizations, giving both parties new ways to reach the aquatics world. Read about that merger and the other biggest stories of the week in The Week That Was.

The Week That Was #5 – Four-Time Olympian Jason Lezak Joins adidas Swim


Photo Courtesy: adidas Swim

This week four-time Olympian Jason Lezak announced that he will be joining adidas Swim, taking control of the West Control Team Accounts. Lezak will be in charge of managing adidas Swim’s roster of athletes on the U.S. West Coast and be in charge of seeking new relationships. Team adidas includes U.S. Olympian Josh Prenot and World Junior Championship gold medalist Michael Andrew. Lezak was a staple on the U.S. National Team for over a decade, delivering several clutch relay performances including his legendary leg on the 400 free relay at the 2008 Beijing Olympic Games.

The Week That Was #4 – 2016 Windsor World Champs Generate Over $32 Million of Economic Activity


Photo Courtesy: Taylor Brien

A study from the Canadian Sports Tourism Alliance revealed that that the 2016 Short Course FINA World Swimming Championships in Windsor, Canada, generated more than $32 million of “economic activity” for the city. Windsor was the smallest city ever to host a FINA World Championships but was able to end with a surplus of $146,311 and supported $13 million in wages and salaries in the province, of which $8.1 million was generated directly in the city of Windsor. The 2016 World Championships hosted 864 athletes from 153 National Federations and reached over 460 million TV viewers.

The Week That Was #3 – Team Unify Starts Program To Help Teams In Puerto Rico


Photo Courtesy: Wikipedia

Team Unify has started a program with U.S. Olympian and Head Coach of the Pampano Beach Piranhas, Jesse Vassallo, to help teams that have been affected by the recent devastating hurricanes that have hit Florida, Texas and Puerto Rico. The campaign, titled #TeamsHelpingTeams, is a way for teams to “adopt” another team in need and work to provide fundraising and aid to those affected by these natural disasters. Several teams across the country, including Palo Alto Stanford Aquatics, have already adopted teams and are working to raise money and supply gear for those affected. You can see the original post on #TeamsHelpingTeams here. To get more information about becoming a part of the effort please email or call 541-359-2616 and ask for Andrew Herr.

The Week That Was #2 – Texas A&M Men Down Texas For First Time In 55 Years


Photo Courtesy: Andy Ringgold/Aringo

In one of most notable match-ups so far in the 2017-18 NCAA season the Texas A&M men took down the University of Texas men in a dual meet for the first time since 1962. Swimming at home at College Station, the Aggie men took down the reigning NCAA Champions 158-142, winning eight of sixteen events. Mauro Castillo Luna was a standout for the Aggies, winning three events: 100 breast (53.70), 200 breast (1:55.93) and 200 IM (1:47.54). Brock Bonetti also swept the backstroke events for the Aggies, with A&M recording ten total runner-up positions to help propel them to victory. The women’s meet was also a close one, with the Longhorns defeating the Aggies 151.5 to 148.5. A&M and the Longhorns traded wins throughout the meet, with the Aggies even throwing down an end of meet 1-2-3 sweep in the 400 IM — although it wasn’t enough to overcome a relay win by Texas to seal the meet. Full results of the meet can be seen here.

The Week That Was #1 – Swimming World Merges With ISHOF

Brent Rutemiller ISHOF CEO

Photo Courtesy: Swimming World

A major partnership happened this week in the world of swimming, with the International Swimming Hall of Fame (ISHOF) and Swimming World Magazine merging operations. Brent Rutemiller will oversee the merger as Chief Executive Officer, effective immediately. The partnership between the two entities will allow ISHOF to have a major outreach arm in the form of Swimming World Magazine, with Bill Kent, chairman of ISHOF Board of Directors commenting: “the combined organization will have a platform for sending the good message about the benefits of aquatic activities to the world at a new level.” You can read more about the details of the merger here.