Industry

Which cities are ideal for splashing around in a backyard swimming pool? After the hottest summer on record, Pool Gnome ranked 2023's Best Cities to Own a Swimming Pool. We compared over 380 of the biggest U.S. cities based on four categories. We considered access to pool installers and maintenance...

Get ready to make a splash with our latest innovation, the Stability Snorkel Jr. Designed specifically for children ages 6-10, this snorkel is set to revolutionize the way kids learn to swim, giving them the confidence and skills they need to become better swimmers. In 1995, FINIS patented and intro...

Hall of Fame Week: FINIS Launches Engaging Ad Featuring Olivia Smoliga and HydroX Suit With the International Swimming Hall of Fame set to induct a spectacular class this coming weekend in Fort Lauderdale, FINIS has launched a new ad featuring Olympic and world champion Olivia Smoliga and the compan...

Fitter & Faster, the world’s leader in producing swim camps for competitive swimmers, today announced the hiring of Dr. Josh White as High Performance Manager. In this newly created position, Coach White will be leading the production of Specialty Swim Camps and other educational opportunities for c...

10 Ways to Increase the Life of Your Racing Suit By Bri Groves Suits are a necessity for water sports, but they can be expensive. Racing suits are sold at an even higher price, eventually wear out, and are relied on by swimmers during peak performance. Suit life can be extended if properly maintaine...

eo Hires Mike Bottom As Product Advisor & Coach Education for eo SwimBETTER.  eo, an Australian-based sports technology lab with a vision to accelerate human progress through sport, has appointed the esteemed former University of Michigan men’s and women’s swimming and diving coach, Mike Bottom as P...

Apex Marketing Group, a leading naming rights and sponsorship marketing firm, has been hired by Capital Region Aquatic Center, a New York based 501(c)(3) nonprofit organization, to conduct and execute the sales process for a naming rights partnership agreement. The Capital Region Aquatic Center will...

Team Management Software Captyn Announces Major Updates Swim Team Management software reveals its full integration with SWIMS 3.0 among impressive updates ****************************** Official Captyn Website Taking the swim team management software world to new heights, Captyn today announced its ...

Tech Tuesday: FINIS Smart Goggle Lives Up to Hype, Provides Game-Changing Swimming Experience Want to know exactly how fast you are swimming on each length? The FINIS Smart Goggle can give you that information in seconds, and you don't even have to stop. Curious how much your head moved around as yo...

Andrew Sheaff has been around the sport of swimming for decades. He has worked with some of the best swimmers in the world, and experienced first-hand how difficult it is to continue to improve for swimmers at the top of the sport. So he has been in a constant battle to find out what gets results. S...

Tech Tuesday: FINIS HydroX Now Among World's Top Racing Suits The buoyancy that the FINIS HydroX provides compared to a regular practice suit was obvious right away. As soon as I jumped in and had the suit fitted correctly, I felt my legs float to the surface, with the suit providing a helpful dose ...

Tech Tuesday: Preparing to Test Out Signature Products From FINIS At the recent World Championships in Fukuoka, Japan, several athletes captured international medals while racing in the FINIS HydroX suit. Cameron McEvoy was the world champion in the men's 50 freestyle while Shayna Jack, Meg Harris a...

Tech Tuesday: FINIS Stability Snorkel Stands Out As Essential Training Tool If there was one pieces of swimming equipment I would not want to be without, it would be a snorkel. Sure, you must have a suit, cap and goggles for every practice, but the only other gadget I utilize in nearly every swim pr...

Tech Tuesday: Arena Swipe Goggles Provide Easy Defogging, Comfort and Performance The struggle of foggy goggles is one that swimmers deal with daily, whether in an indoor or outdoor pool or open water, whatever stroke and whatever length of the set. Brand new goggles stay clear for a few days or wee...

Bringing a new approach to coaching golf, Skillest partners coaches from around the world with athletes to analyze their games from a digital perspective. Now, the company has moved to swimming and is taking the same approach. Skillest is an app-based teaching tool that pairs coaches and athletes fr...

Monofin to Smart Goggle to HydroX: FINIS Emerges as World-Class Brand Through Constant Innovation Years before FINIS was a major player in the swimming apparel market with numerous training and racing products benefitting swimmers around the world, the company originated when two friends met up afte...

World Champion Shaine Casas Takes Us Back to the 90’s with Sporti Swim Collection Dive into a fresh wave of nostalgia with Sporti's newest collection in collaboration with 11x World Championship Medalist and 3x NCAA Champion Shaine Casas - this Summer 2023 release is all that and a bag of chips. An ...

Call for Applications Open Now - Deadline is June 20, 2023 Fort Lauderdale, FL -- The opportunity to become an American Swimming Coaches Association (ASCA) Fellow in the prestigious Timothy Welsh ASCA Fellows Program is here. The ASCA Fellows Program aims to identify and foster future swimmin...

Nathan Adrian, FINIS Announce Partnership Based on Smart Goggle FINIS Inc., the international swimming company that designs industry-first, highest-quality products to help swimmers of all ages and levels, today announced a new partnership with world champion swimmer Nathan Adrian centered around th...

USA Swimming on Wednesday announced the USA Swimming Network, which will provide on-demand content, event highlights and exclusive videos. The network is available on Roku, Amazon Fire TV, Xbox via the Google Play store on certain smart TVs. Plans are for it to be extended to PlayStation and Apple T...