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Swimming Holiday Gift Guide on a Budget! Everything Under $50!

Swimming Holiday Gift Guide on a Budget! Everything Under $50! Three weeks left in December to make your move! Here are great gifts and stocking stuffers that won't break your piggy bank (Want more ideas? Check out Part One , Part Two , Part Three and Part Four of our Holiday Gift Guide for more ide...

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Swimming Holiday Gift Guide: A Range of Gifts Your Swimmer Will Love

Swimming Holiday Gift Guide: A Range of Gifts Your Swimmer Will Love The holidays are quickly approaching, and swimming gear might be the perfect gift for any swimmer you know. Accessories can enrich a swimmer's practice or keep them warm and comfortable going to and from practice or on deck between...

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Arena Launches Breast Cancer Awareness Collection

arena is pleased to unveil its 2023 Breast Cancer Awareness Collection to benefit Keep A Breast foundation. The collection launches in time for Breast Cancer Awareness Month to underscore the importance of early detection and access to timely, high-quality care and stand in support of survivors of b...

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What Cities Are Best For a Backyard Swimming Pool?

Which cities are ideal for splashing around in a backyard swimming pool? After the hottest summer on record, Pool Gnome ranked 2023's Best Cities to Own a Swimming Pool. We compared over 380 of the biggest U.S. cities based on four categories. We considered access to pool installers and maintenance...

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Introducing the Stability Snorkel Jr

Get ready to make a splash with our latest innovation, the Stability Snorkel Jr. Designed specifically for children ages 6-10, this snorkel is set to revolutionize the way kids learn to swim, giving them the confidence and skills they need to become better swimmers. In 1995, FINIS patented and intro...

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Tech Tuesday: 10 Ways to Increase the Life of Your Racing Suit

10 Ways to Increase the Life of Your Racing Suit By Bri Groves Suits are a necessity for water sports, but they can be expensive. Racing suits are sold at an even higher price, eventually wear out, and are relied on by swimmers during peak performance. Suit life can be extended if properly maintaine...

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Capital Region Aquatic Center to Target Corporate Naming Rights

Apex Marketing Group, a leading naming rights and sponsorship marketing firm, has been hired by Capital Region Aquatic Center, a New York based 501(c)(3) nonprofit organization, to conduct and execute the sales process for a naming rights partnership agreement. The Capital Region Aquatic Center will...