Industry

Sydney Pickrem is plenty busy at this week’s FINA Champions Series in Shenzen, China. But she found time to make news Thursday by signing with Speedo. Pickrem announced the move on her Instagram account. “Starting off the new year with some big news!,” she wrote. “So excited to officially be part of...

Dryland swim training is meant to improve your performance year-round, even when you can’t make it to the pool. But many swimmers don’t feel fully confident when it comes to knowing exactly what to do in the gym to improve their swim performance. Should you lift heavy weights? Should you avoid heavy...

FINIS, Inc. is proud to announce the signing of three-time NCAA champion, Katie McLaughlin. The California native and recent graduate from Cal said on joining #TeamFINIS, “I’m so excited to partner with FINIS! FINIS is innovative, fun, and loves the water as much as I do.” https://www.instagram.com/...

PVH Corp. announced Friday that is has agreed to sell the Speedo North America business to Pentland Group, the parent company of Speedo International, in a deal for $170 million in cash. “This is an exciting and positive time for the brand, as this strategic business decision will reunite the Speedo...

TYR Sport is proud to announce the signing of American Record Holder Ian Finnerty. “I am excited to partner with TYR and to represent the brand that is always in front,” said Finnerty. “I have worn TYR suits for as long as I can remember, and am pleased to continue my relationship with the TYR fami...

Courtesy of Commit Swimming. This post is part of a larger effort by Commit Swimming to be transparent around their business practices. This effort is designed to help entrepreneurs within the swimming community to find inspiration to make the sport better.  Today’s topic is customer service! Comm.....

Goggles play a crucial role in someone's swimming experience. Whether someone is swimming competitively, training for a competition or just for fun and exercise, a proper pair of swim goggles can dramatically improve someone's vision, improving their experience and even providing some swimmers with ...

Mizuno, a global leader in sporting goods and apparel, introduced the Mizuno GX-Sonic V, the next evolution of acclaimed elite racing tech suit series known as the “Mizuno suit,” to the U.S. market today. Initially introduced in Japan, the Mizuno suit is now available for pre-order at mizunousa.com ...

It’s easy to assume that, in summer and in warm climates, swim training outdoors is best. The fact is, swim training at an outdoor pool or open water isn’t always an ideal choice. A great example is Ironman triathlete, Michelle Bentley. She is the Assistant Fire Chief for the City of Houston, Texas,...

Courtesy of Commit Swimming. This post is part of a larger effort by Commit Swimming to be transparent around their business practices. This effort is designed to help entrepreneurs within the swimming community to find inspiration to make the sport better.  Today’s topic is cancellations and refu.....

Dutch Treat Tom Rikhof is an early adapter. Early on the head coach of ZPC Amersfoort, one the Netherlands three major swim clubs next to national affiliated high performance centers Amsterdam (De Dolfijn) and Eindhoven (PSV), saw the merits of embracing the long term tracking benefits of TritonWear...

Courtesy of Commit Swimming. This is an advertisement for Commit Swimming, written by Commit Swimming. I hope that you view this as an honest demonstration of what Commit can do. It’s up to you to decide if it’s a tool that will help you as a swim coach. We always encourage you to test out everythin...

Courtesy of Commit Swimming. For swim coaches with busy schedules and lofty goals, Commit Swimming is the workout management software that helps you save time, stay organized, and reach your goals. Commit helps you manage your workouts. And, with Commit, you can type workouts just like you would wri...

Dolfin Swimwear, a division of Elite Sportswear, is proud to announce the signing of Summer Sanders as an endorser and face of Dolfin's Aquashape brand. [caption id="attachment_400290" align="alignleft" width="400"] Summer Sanders, new ambassador for Dolfin's Aquashape brand; Photo Courtesy: Hand-ou...

Less than three months ago, the FORM Swim Goggles entered the swimming scene, becoming the first pair of goggles with a smart display that shows your metrics while you swim. Now, the goggles have now been adopted by Canada’s reigning champs, the UBC Thunderbirds, with an eye toward helping the team ...

There are two options for prescription swim goggles from specialty online retailer, Goggles N More. The first is premade prescription swimming goggles that come with a lens power closest to your prescription. These you just order and don’t have to enter in RX information. The second is custom made t...

Whether you’re looking for expert coaching advice to help you reach your true potential, or you’re a swimmer searching for new techniques that’ll help you train or succeed like a champion, swimming podcasts have a little something for everyone. If you’re looking for a little inspiration and motivati...

Swimming World's Brandi West sat down with Gal Nevo of SenSwim at the ASCA World Clinic in Dallas to talk about the new SenSwim product. Nevo was an Olympic swimmer for Israel in the 2008, 2012 and 2016 Olympic Games, and also swam at Arizona State University and Georgia Tech, finishing runner-up at...

This is a case study courtesy of Commit Swimming. “Commit Swimming definitely improves the quality of my workouts and helps me be more efficient with my time.” STEPHEN CLENDENIN, HEAD COACH NATION’S CAPITAL SWIM CLUB, DULLES SOUTH SITE The Customer Nation’s Capital Swim Club Nation’s Capital Swim Cl...

Join FINIS in their new video series "Faster Swimming for Strength Athletes" hosted by Colleen Fotsch – former NCAA Championship swimmer, and now Professional CrossFit™ Athlete. In the series, Colleen dives into the importance of swimming for strength athletes, and how she incorporates swimming into...