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Olympic Gold Medalist Lydia Jacoby Signs NIL Deal with Arena

Olympic Gold Medalist Lydia Jacoby Signs NIL Deal with Arena Lydia Jacoby, the gold medalist in the women’s 100 breaststroke at the Tokyo Olympic Games, has signed an endorsement deal with Arena, the company announced Friday. Jacoby just wrapped up her high school career at Seward High in Alaska. Sh...

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Anthony Ervin to Join Imagine Swimming’s Annual Brooklyn Swims Event

Anthony Ervin to Join Imagine Swimming’s Annual Brooklyn Swims Event Three-time Olympic gold medalist Anthony Ervin will join forces with Imagine Swimming for its annual Brooklyn Swims event on Tuesday. The annual outreach event will take place at Imagine Swimming’s new facility, the Major R. Owens ...

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TYR Expanding Portfolio with Lines of CrossFit, Workout Gear

TYR Expanding Portfolio with Lines of CrossFit, Workout Gear TYR, one of the leading swimming apparel companies, has expanded its range to include CrossFit athletes and specific training gear. An interview with TYR CEO Matt DiLorenzo with CrossFit news site, The Morning Chalk Up, discussed the plans...

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Goldfish Swim School, Cullen Jones Announce New Partnership

Goldfish Swim School, Cullen Jones Announce New Partnership Goldfish Swim School on Tuesday announced a new partnership with four-time Olympic medalist Cullen Jones, joining forces in their shared mission of expanding access to swimming instruction. Jones has long been an advocate for swimming instr...

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THEMAGIC5 Goggles Co-Founders to Appear on ABC’s Shark Tank

THEMAGIC5 Co-Founders to Appear on ABC’s Shark Tank Rasmus Barfred and Bo Haaber, the founders of THEMAGIC5, will appear on the Oct. 29 episode of ABC’s Shark Tank to showcase their product. Barfred and Haaber’s company is billed as the first and only system for custom-fitting swim goggles. Utilizin...

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Cali Condors & SwimOutlet Partner for the Upcoming 2021 ISL Season

Condors to provide Live Look-Ins & Social Takeovers during all of their Regular Season Competitions on @SwimOutlet SwimOutlet, the web’s most popular swim shop, has partnered up with the 2020 International Swimming League (ISL) champions Cali Condors for a third successive season on a range of digit...

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Swimmer Beata Nelson, Vitargo Team Up in Deal Through 2022

Olympic Trials qualifier to appear in-person and in online endorsements The CG Sports Company announced today that their client, swimmer Beata Nelson, has partnered with Vitargo muscle fuel and recovery drink in an agreement through 2022. Special Event: Nelson’s first in-person appearance for Vitarg...

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Jay Litherland, Two-Time Olympian, Signs With Mizuno

Two-time Olympian Jay Litherland has signed with Mizuno in a deal announced on Wednesday. Litherland qualified for the Tokyo Olympics by finishing second in the 400 individual medley at the U.S. Olympic Swimming Trials in Omaha. It will be his second trip to the Olympics after competing in Rio de Ja...

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Hampton Virginia Will Make a Big Splash Next Summer

The Hampton Virginia Aquaplex, Virginia’s largest competitive aquatic facility, is opening summer 2022. As Coastal Virginia’s geographic center and the proud home of the world’s greatest natural harbor, Hampton’s aquatic heritage is as deep as the Chesapeake Bay and as vast as the Atlantic Ocean. It...

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Matt Grevers Newest High-Profile Athlete To Invest In THEMAGIC5

THEMAGIC5 announce six-time Olympic medalist Matt Grevers as new investor. The American backstroke and freestyle swimmer will partner with THEMAGIC5 as an athlete as well as an investor. “Getting Matt on board is a huge milestone for our business, he’s one of the biggest names in US swimming and his...

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THEMAGIC5 Signs 2-time U.S. Olympian Jordan Wilimovsky

Long distance/open-water specialist is first U.S. Olympic swimmer to rep custom-fit goggle brand LOS ANGELES, CA. – The CG Sports Company announced today that their client, 2-time U.S. Olympian Jordan Wilimovsky, has signed a multi-year deal with THEMAGIC5, the world’s first custom-fit goggle compan...

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Zach Harting Joins Team FINIS

FINIS Inc. is proud to announce the signing of Zach Harting.   Zach Harting has signed his first major suit deal since completing his collegiate career at the University of Louisville in 2019. Zach joins FINIS’s roster of sponsored athletes that includes Olivia Smoliga, Anthony Ervin, Mallory Weggem...

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FINIS Smart Goggle, Powered By CIYE™ Is Here!

FINIS Smart Goggle, powered by Ciye™ has officially entered the smart goggle game, providing the consumer with one of the most important things: CHOICE! FINIS partnered with Ciye™ (Coach In Your Eye), to deliver the most innovative and interactive swimming experience to date. Whether you are a begin...