Industry

Give your Pool a Present! Check out this Gift Guide for Pool Managers, Teams, and Coaches Lane lines? Diving Boards? Hair Care Products and Towels for your Team Store? Gifts for your Pool Manager, Coach, or Team Mom... Even some presents for the most important part of your swimming experience...the ...

Tech Tuesday: FINIS Stability Snorkel Stands Out As Essential Training Tool If there was one pieces of swimming equipment I would not want to be without, it would be a snorkel. Sure, you must have a suit, cap and goggles for every practice, but the only other gadget I utilize in nearly every swim pr...

Swimming Holiday Gift Guide on a Budget! Everything Under $50! Three weeks left in December to make your move! Here are great gifts and stocking stuffers that won't break your piggy bank (Want more ideas? Check out Part One , Part Two , Part Three and Part Four of our Holiday Gift Guide for more ide...

Swimming Holiday Gift Guide - Part Four: Presents for Coaches & Parents  25 Days 'til Christmas! Time to check your coaches and parents off your gift list with our new collection of swimming gear and stocking stuffers (or check out Part One , Part Two , and Part Three of our Holiday Gift Guide for m...

Bringing a new approach to coaching golf, Skillest partners coaches from around the world with athletes to analyze their games from a digital perspective. Now, the company has moved to swimming and is taking the same approach. Skillest is an app-based teaching tool that pairs coaches and athletes fr...

Swimming Holiday Gift Guide - Part Three: Buy Swimming Gear for Black Friday! Black Friday is upon us, and that means it's time to get serious about your holiday shopping for swimmers you know. Check out Part One and Part Two of our Holiday Gift Guide...or here for our new collection of swimming gea...

FINIS Introduces Smart Goggle Max, With Upgrades to Original Revolutionary Product FINIS is thrilled to announce the release of our latest innovation, the Smart Goggle Max – the latest addition to our Smart Goggle lineup. Building on the success of our original Smart Goggle, the Smart Goggle Max tak...

Swimming Holiday Gift Guide: More Options for the Swimmer in Your Life We are one week out from Thanksgiving and just five-and-a-half weeks from Christmas, so the rush to purchase gifts for family and friends is on. Need some swimming-related items? Here is another batch of our suggestions, in a wid...

Helping Young Swimmers Master Body Position Through Snorkel Use (Video) Need to improve body position in your freestyle swimming? Snorkels are a perfect tool, and FINIS was the first manufacturer to develop those products as training tools. Now, FINIS has introduced the Stability Snorkel Junior, int...

Tech Tuesday: FINIS Smart Goggle Lives Up to Hype, Provides Game-Changing Swimming Experience Want to know exactly how fast you are swimming on each length? The FINIS Smart Goggle can give you that information in seconds, and you don't even have to stop. Curious how much your head moved around as yo...

Swimming Holiday Gift Guide: A Range of Gifts Your Swimmer Will Love The holidays are quickly approaching, and swimming gear might be the perfect gift for any swimmer you know. Accessories can enrich a swimmer's practice or keep them warm and comfortable going to and from practice or on deck between...

arena is pleased to unveil its 2023 Breast Cancer Awareness Collection to benefit Keep A Breast foundation. The collection launches in time for Breast Cancer Awareness Month to underscore the importance of early detection and access to timely, high-quality care and stand in support of survivors of b...

Tech Tuesday: A Look at the Free Flow Adult-Swim Program by Kerry O'Brien (Part I) - Basic Knowledge (VIDEO) One of the biggest issues in aquatics is getting adults to learn how to swim. It is much tougher to learn later in life, which deters a lot of people from attempting to learn. Fortunately, th...

Which cities are ideal for splashing around in a backyard swimming pool? After the hottest summer on record, Pool Gnome ranked 2023's Best Cities to Own a Swimming Pool. We compared over 380 of the biggest U.S. cities based on four categories. We considered access to pool installers and maintenance...

Get ready to make a splash with our latest innovation, the Stability Snorkel Jr. Designed specifically for children ages 6-10, this snorkel is set to revolutionize the way kids learn to swim, giving them the confidence and skills they need to become better swimmers. In 1995, FINIS patented and intro...

Hall of Fame Week: FINIS Launches Engaging Ad Featuring Olivia Smoliga and HydroX Suit With the International Swimming Hall of Fame set to induct a spectacular class this coming weekend in Fort Lauderdale, FINIS has launched a new ad featuring Olympic and world champion Olivia Smoliga and the compan...

Fitter & Faster, the world’s leader in producing swim camps for competitive swimmers, today announced the hiring of Dr. Josh White as High Performance Manager. In this newly created position, Coach White will be leading the production of Specialty Swim Camps and other educational opportunities for c...

10 Ways to Increase the Life of Your Racing Suit By Bri Groves Suits are a necessity for water sports, but they can be expensive. Racing suits are sold at an even higher price, eventually wear out, and are relied on by swimmers during peak performance. Suit life can be extended if properly maintaine...

eo Hires Mike Bottom As Product Advisor & Coach Education for eo SwimBETTER.  eo, an Australian-based sports technology lab with a vision to accelerate human progress through sport, has appointed the esteemed former University of Michigan men’s and women’s swimming and diving coach, Mike Bottom as P...

Apex Marketing Group, a leading naming rights and sponsorship marketing firm, has been hired by Capital Region Aquatic Center, a New York based 501(c)(3) nonprofit organization, to conduct and execute the sales process for a naming rights partnership agreement. The Capital Region Aquatic Center will...