Industry

The sense of smell is closely linked with memory, probably more so than any of our other senses. Those with full olfactory function may be able to think of smells that evoke particular memories. Anyone who has spent time around a pool can tell you that there is a certain scent from chemicals in a bu...

Swim Coach provides you with varied and effective trainings to improve your swimming according to your individual needs. Many swimmers who do not have the possibility to train in a club know the problem: You decide to do an extensive training session but once in the pool you are unsure how to train....

Looking for the perfect gift for the swimmer in your life? Here are the seven best gifts for swimmers. Swimmers might look like an easy bunch to shop for. Swim goggles. Cap. Swimsuit. Done. But not so fast. Swimmers are constantly on the hunt for ways to improve in the water, and there is no shortag...

In honour of World Mental Health Day tomorrow, Speedo wants to encourage more people to get in the water and experience the benefits that swimming can have on your mental health. To explore further, Speedo has collaborated with the sports psychologists at BelievePerform to dig deeper into t...

THEMAGIC5—maker of the world's first custom-fitted swimming goggles—has announced a special-edition swimming goggle with proceeds benefiting the fight against breast cancer. The limited-edition Pink Magic Mirror Silver will be available through October, with $5 from each purchase donated. [caption i...

Following months of design and testing by both novice and professional swimmers, Stingray produced its first product, the Stinger 2.0 wetsuit for both men and women. The wetsuit, which features a unique Stingray chest panel, also features Yamamoto neoprene, titanium glide skin coating and Air Tech a...

You have a beautiful indoor aquatics facility. But where are your swimmers? How do you safely welcome back athletes and leisure swimmers now that U.S. facilities are re-opening despite the continued threat of COVID-19 transmission? BioOx®, a 100 percent natural solution, scientifically proven to ful...

When we were told to stay home and social distance in March, we weren’t sure how long we’d be fighting a global pandemic. By late May, many of us felt anxious and ready to get back to some normalcy. All throughout the US, pools considered whether or not they could meet social distance requirements a...

Adding to its growing list of honors, the X1-PRO garnered a prestigious 2020 International Design Excellence Award (IDEA), one of the most sought-after awards in international design. In the category of sports, leisure, and recreation, the aquatic resistance training device won the bronze in recogni...

arena USA announced today that they have signed an official endorsement deal with USA sprinter, Natalie Hinds. “I am beyond excited to partner with Arena to continue my professional swimming career” says Natalie about her new partnership. “Not only do I feel supported by an amazing new family, but I...

Practical Training Book is a Must-have for Time-Crunched Triathletes & Open-Water Swimmers Expert coaches and authors Conrad Goeringer (The Working Triathlete), and Rob Sleamaker ( SERIOUS Training for Endurance Athletes) have announced the publication of their new book, Triathlon Freestyle Simplifi...

FINIS X JOLYN Collab Puts Athletes First FINIS, Inc. and JOLYN Clothing announce the end of exclusive team contracts. The collaboration from two storied California brands is designed to put athletes first and upend the one-size fits all model of team sales.  Every swimmer has a unique stroke, body t...

How the GMX7 X1-PRO Works on a Biological Level The goal of all training is to improve our Swimming Machine biology. We want to send the signals to our muscles, blood vessels, heart and nerves that promote improvement which results in faster swimming. The better the training, the better the signal, ...

GMX7 is proud to announce the addition of twelve-time Olympic medalist, Ryan Lochte to the GMX7 Family. Ryan Lochte is the second-most decorated Olympic swimmer of alltime. He is currently the world record holder in the 200 individual medley. As one of the most respected competitors in the sport, he...

2020 Aquatic Directory In Swimming World Magazine Swimming World Magazine has been publishing the Aquatic Directory annually for over two decades. Visit the NEW ONLINE Aquatic Directory Today.  The directory highlights the multitude of advertisers who lend suits, gear, timing equipment, and more to ...

Whether your swim group is shut down, you are on vacation, or you are a triathlete looking for a place to train, backyard pools can be far more productive than you may think.   At an average of 35 feet or less, most backyard pools provide competitive swimmers very little workout effort, unless you c...

GMX7 has become an official partner of U.S. Masters Swimming, the two organizations announced on Thursday. USMS members will receive a 25 percent discount using the code USMASTERS through July 16, 2020, on GMX7’s patent-pending X1-PRO, a 2020 Red Dot design award winner. This device is des...

Submitted by Ben Minister, a 20+ years competitive swimmer & water polo player/coach, lover of pools and co-founder of a new apparel brand, Chlorine Deckwear. #fortheloveofthepool Options for youth sports abound with the explosive growth of competitive teams and leagues across the country - baseball...

TYR Sport is proud to reveal the new TYR Venzo Genesis USA technical suit. To celebrate the launch of the new patriotic print, the American brand will be giving away a TYR Venzo Genesis USA to one lucky winner. Head to Swimming World’s instagram to find out how you can enter to win! About the TYR Ve...

As pools across the country slowly reopen under new safety and health guidelines, SwimOutlet.com has unveiled a collection “Train Safe” product bundles featuring a collection of training accessories for personal use together with a mesh bag all at one low price. The CDC’s recommended guidel...