Industry

FINIS, Inc., the worldwide leader in technical swim products, is launching their newest bone conduction underwater Bluetooth® headphones, The Amnis Stream. You can now enjoy Apple Music, Spotify, Audible, podcasts and other apps while you swim. FINIS launched its first bone conduction music player f...

SwimOutlet.com, the web’s most popular swim shop, today introduced UK-based Maru Swimwear to the North American market as the exclusive online retail partner in the U.S. Maru was founded over 30-years ago and has developed into a sustainable swimwear brand that designs technical styles made from reg...

Middle Atlantic Swimming, Inc, in an effort to increase awareness of the organization and the sport of swimming within its borders, has released a marketing and promotion Request for Proposals. The RFP details what Middle Atlantic is looking to achieve as well as a timeframe for the partnership. Mi...

Nation’s Capital Swim Club has long been one of America’s best swim clubs. It might soon have a facility that matches its national profile. The Bethesda, Md., based club this week submitted a proposal to construct a multimillion-dollar training facility near New Baltimore in Fauquier County, Virgini...

Sydney Pickrem is plenty busy at this week’s FINA Champions Series in Shenzen, China. But she found time to make news Thursday by signing with Speedo. Pickrem announced the move on her Instagram account. “Starting off the new year with some big news!,” she wrote. “So excited to officially be part of...

Dryland swim training is meant to improve your performance year-round, even when you can’t make it to the pool. But many swimmers don’t feel fully confident when it comes to knowing exactly what to do in the gym to improve their swim performance. Should you lift heavy weights? Should you avoid heavy...

FINIS, Inc. is proud to announce the signing of three-time NCAA champion, Katie McLaughlin. The California native and recent graduate from Cal said on joining #TeamFINIS, “I’m so excited to partner with FINIS! FINIS is innovative, fun, and loves the water as much as I do.” https://www.instagram.com/...

PVH Corp. announced Friday that is has agreed to sell the Speedo North America business to Pentland Group, the parent company of Speedo International, in a deal for $170 million in cash. “This is an exciting and positive time for the brand, as this strategic business decision will reunite the Speedo...

TYR Sport is proud to announce the signing of American Record Holder Ian Finnerty. “I am excited to partner with TYR and to represent the brand that is always in front,” said Finnerty. “I have worn TYR suits for as long as I can remember, and am pleased to continue my relationship with the TYR fami...

Courtesy of Commit Swimming. This post is part of a larger effort by Commit Swimming to be transparent around their business practices. This effort is designed to help entrepreneurs within the swimming community to find inspiration to make the sport better.  Today’s topic is customer service! Comm.....

Goggles play a crucial role in someone's swimming experience. Whether someone is swimming competitively, training for a competition or just for fun and exercise, a proper pair of swim goggles can dramatically improve someone's vision, improving their experience and even providing some swimmers with ...

Eyleifur (Leifi) Johannesson is head coach of Aalborg Svoemmeklub (Aalborg Swim Team) in Aalborg, Denmark. Aalborg is the biggest sports club in north Jutland with more 150 competitive swimmers out of its 2000 members. In the last eight years its team has finished first three times in the Danish clu...

Mizuno, a global leader in sporting goods and apparel, introduced the Mizuno GX-Sonic V, the next evolution of acclaimed elite racing tech suit series known as the “Mizuno suit,” to the U.S. market today. Initially introduced in Japan, the Mizuno suit is now available for pre-order at mizunousa.com ...

It’s easy to assume that, in summer and in warm climates, swim training outdoors is best. The fact is, swim training at an outdoor pool or open water isn’t always an ideal choice. A great example is Ironman triathlete, Michelle Bentley. She is the Assistant Fire Chief for the City of Houston, Texas,...

Courtesy of Commit Swimming. This post is part of a larger effort by Commit Swimming to be transparent around their business practices. This effort is designed to help entrepreneurs within the swimming community to find inspiration to make the sport better.  Today’s topic is cancellations and refu.....

Dutch Treat Tom Rikhof is an early adapter. Early on the head coach of ZPC Amersfoort, one the Netherlands three major swim clubs next to national affiliated high performance centers Amsterdam (De Dolfijn) and Eindhoven (PSV), saw the merits of embracing the long term tracking benefits of TritonWear...

Courtesy of Commit Swimming. This is an advertisement for Commit Swimming, written by Commit Swimming. I hope that you view this as an honest demonstration of what Commit can do. It’s up to you to decide if it’s a tool that will help you as a swim coach. We always encourage you to test out everythin...

Courtesy of Commit Swimming. For swim coaches with busy schedules and lofty goals, Commit Swimming is the workout management software that helps you save time, stay organized, and reach your goals. Commit helps you manage your workouts. And, with Commit, you can type workouts just like you would wri...

Dolfin Swimwear, a division of Elite Sportswear, is proud to announce the signing of Summer Sanders as an endorser and face of Dolfin's Aquashape brand. [caption id="attachment_400290" align="alignleft" width="400"] Summer Sanders, new ambassador for Dolfin's Aquashape brand; Photo Courtesy: Hand-ou...

Less than three months ago, the FORM Swim Goggles entered the swimming scene, becoming the first pair of goggles with a smart display that shows your metrics while you swim. Now, the goggles have now been adopted by Canada’s reigning champs, the UBC Thunderbirds, with an eye toward helping the team ...