SwimmingWorldMagazine.com’s Growth Shows Encouraging Trend

PHOENIX, Ariz., June 5. SWIMMINGWORLDMAGAZINE.COM recently replaced SwimInfo.com as the official website for Sports Publications International (SPI), the publisher of Swimming World Magazine in order to consolidate its holdings and better brand its product. Since the name change in May, viewership of SwimmingWorldMagazine.com has risen steadily.

"Since this time last year SwimmingWorldMagazine.com has seen visitor sessions go up to approximately 127,500 per week and over 510,000 per month showing a 38% increase, and a 22% increase in unique visitors. The website realizes an average of 330,000 page views a week and over 1.3 million monthly, up 73% over the previous year. “The consistent increase SwimmingWorldMagazine.com sees in visitor traffic validates the quality of the content on our website. It is exciting for our swimming family to see this growth knowing that we are helping our sport and the swimming industry grow and develop,” says Kim Miller, Marketing Director of SPI.

Note: Visitors may still reach the same website using either www.SwimInfo.com or www.SwimmingWorldMagazine.com URLs.