PHOENIX, Ariz., July 27. SPEEDO moved up to No. 6 in the Sporting Goods Business Power Brand 50 rankings as recently released. Speedo built on additional Winter Olympic exposure, increased athlete activity and the broadening of the product line. Additionally, Speedo is the only non-primary footwear company in the top 10.
adidas held the top spot, while Nike, Reebok, Converse and New Balance round out the top five.
Other relevant water-related brands in the top 50 included:
19 – Columbia
25 – Ocean Pacific
33 – Jantzen
34 – Body Glove
42 – Quiksilver
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