Industry News: FINIS Launches Water Polo Line with Newly Acquired Logos and Trademarks; Hires New Product Development Specialist

LIVERMORE, Calif., August 12 FINIS, the Livermore based swim equipment and apparel provider, will be introducing a new line of water polo products later this month.

“By acquiring a few well recognized and established trademarks, an opportunity exists to expand our swimming business within the niche industry segment of water polo. Water polo was introduced in 1900 as the first team sport of the Olympic Games. The popularity of water polo is growing throughout the nation, and we are eager to enter the market. Water Polo players are recognized as tough, physical athletes without a brand associated to them as is found with other sports. Effective immediately we will make branded water polo apparel available through various vendors nationally. As a former water polo player myself, I’m excited to offer a fashionable water polo line for everyone to enjoy.” said, John Mix, President of FINIS.

FINIS will feature their new apparel in the 2007 product catalog. The acquisition of the new trademarks comes at the beginning of the new water polo season, and FINIS looks to gain a strong following throughout the year. With our recent endorsement of World Record holder, Australian Swimmer Jade Edmistone, John Mix acknowledged he will be looking at the great water polo athletes to associate with the brand as well.

“We are much more than a swim equipment company. FINIS looks to delve in all things aquatic, ranging from water safety to high level competition; we are a growing company thrilled to bring water polo into our family” said John Mix, president of FINIS, Inc.

FINIS also announced the hiring of Mark Stephens as the new product development specialist for the Livermore based swim equipment company. Stephens is a recent graduate from Stanford University in Stanford, CA where he majored in Product Design Engineering. During his four years at Stanford Stephens swam for the Stanford University Men’s Swim and Dive Team and served as team captain for the nationally recognized program during his senior year. Stephens has been affiliated with competitive swimming since the age of six with career highlights including winning a Senior National Championships in the 200IM in the summer of 2004, qualifying for both the 2004 and 2008 Olympic Team Trials, and being a four-time NCAA All-American during his final two years at Stanford.

“We are very excited to have Mark join our team because he brings a high level of knowledge and experience in both swimming and product development. FINIS has always been devoted to listening to the athletes and coaches during our product design process and through that mentality we sought a developer with a strong aquatic background. I am confident in Mark’s skills and eagerly anticipate working with him to develop the future of swimming.” said John Mix, President of FINIS.

Stephens, who swam under legendary coaches Skip Kenney (Stanford, California) and Ed Spencer (Dynamo Swim Club, Atlanta, Georgia) looks to add more than his expertise in swimming to the FINIS team. As an undergraduate at Stanford, Stephens was taught by many well-known design professors including David Kelley and Dave Beach.

“I am very excited for the opportunity to combine my passions for swimming and design. John and the people at FINIS are very welcoming and excited about their work. We have already begun discussions on new products which I will help develop in the future which I believe will impact our great sport of swimming.” said Stephens.

About FINIS, Inc:
Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS, Inc. www.FinisInc.com develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products including Waterproof Kids and Baby Steps, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by Finis include: FINIS, SwiMP3, Zoomers, Lane 4, and Water Pals.

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