INDUSTRY NEWS: Dates Set for 2005 Against The Tide Swim, Walk, Kayak

QUINCY, Mass., May 4. DATES and venues for the 2005 Massachusetts Breast Cancer Coalition (MBCC) Against the Tide one-mile swim, two-mile kayak and three-mile fitness walk are as follows:

Boston Metro
Saturday, June 25
Hopkinton State Park
Hopkinton, MA

Cape Cod
Saturday, August 20
Nickerson State Park
Brewster, MA

Thirteenth annual Against The Tide one-mile swim, two-mile kayak and three-mile fitness walk, benefiting the Massachusetts Breast Cancer Coalition, will be held at Hopkinton State Park. This fun and inspirational program brings together swimmers, kayakers and walkers of all ages and abilities who would like to join MBCC in eliminating the breast cancer epidemic.

Participants must raise a minimum of $150 in contributions to the benefit of the MBCC. Registration materials include tips for preparing for an open-water swim, a safe walking experience, and a safe kayak experience. We will provide a sample fundraising letter for soliciting donations and a list of fundraising ideas to help participants increase their effectiveness in raising funds online or by mail.

“Funds raised by the Against the Tide swim, walk and kayak are crucial to helping save women’s lives,” said Deborah Forter, Executive Director of MBCC. “This year in Massachusetts alone, approximately 4,700 women will be diagnosed with breast cancer and more than 900 will die from it. The fight to eradicate this disease is not over.”

Breast cancer now strikes more women in the world than any other type of cancer. In the past 50 years, the lifetime risk of breast cancer has nearly tripled in the United States. In the 1940s, a woman’s lifetime risk of breast cancer was 1-in-22. In the year 2002, the risk was 1-in-8 and is now closely approaching 1-in-7.

“Things have changed over the past 13 years” says Against the Tide founder Maria Vetrano, who lost her mother Camille to breast cancer in 1978. “When we founded Against the Tide in 1993, there were no other events specifically for breast cancer and those affected. Now, there are many across the country. We are raising awareness focused on prevention,” she says. “MBCC is a grassroots organization dedicated to ending the breast cancer epidemic.”

The Massachusetts Breast Cancer Coalition is a nonprofit organization committed to stopping the breast cancer epidemic in Massachusetts through activism, advocacy, research and education. Founded in 1991, the MBCC’s focus is on finding the causes of breast cancer and seeking real prevention of this devastating disease.

For more information call 1-800-649-MBCC or visit www.mbcc.org. Donations may be sent to Against the Tide c/o MBCC, 1419 Hancock Street, Suite 202, Quincy, MA 02169.

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