Industry News: USA Swimming Launches Online, Mobile Application Deck Pass

COLORADO SPRINGS, Colorado, October 24. SWIMMING has long been a sport about achievements. Now, with the launch of USA Swimming's Deck Pass, a new online and mobile application, swimmers can easily connect with one another and share their achievements with other members of the swimming community.

Deck Pass is an innovative digital application that lets swimmers track their best times, set goals and earn digital patches for their accomplishments in the pool. It's easy, free to use and is designed to let swimmers capture what they're accomplishing in the water online and then share with their friends and family. Users can access Deck Pass online or via a free mobile application.

The application creates a social media connection between swimmers and helps them engage with the USA Swimming brand. Deck Pass users can opt to connect their accounts with Facebook to share their swimming milestones with their friends and family. Most importantly, Deck Pass is also a motivational tool that is designed to help guide to swimmers to achievements both in and out of the water. For example, if a swimmer swims a best time at a recent meet, they will automatically earn a digital patch celebrating their achievement.

"USA Swimming has long had the ability to track our members' swimming times and rankings," said Jim Fox, USA Swimming Marketing Manager. "Deck Pass now gives us the opportunity to use that data in a way that is exciting, fun and beneficial for swimmers. We've created an easy way for swimmers to connect digitally while also tapping into the importance of what goal-setting and achievement means to swimmers."

While Deck Pass times updates are automatic for USA Swimming members, the application is not just for them. Whether you're a recreational swimmer, a club swimmer or even a coach, Deck Pass has something for everyone!

With Deck Pass, USA Swimming members can:
• Connect with teammates and coaches who are also using Deck Pass. Swimmers over 13, you can also connect with Facebook friends to share achievements with their friends and family
• Automatically earn digital patches for accomplishments in the pool from a best time to swimming a news event
• Track best times and times from recent meets
• Set goals for the season

All swimmers can:
• Connect with teammates and coaches who are also using Deck Pass
• Enter times in the virtual Log Book to earn digital patches and track best times
• Set goals for the season
• Keep track of your times at your most recent meets.

Deck Pass is also a great tool for coaches. Coaches can not only utilize Deck Pass as an information portal for all their coaching needs, but they can even award coach-assigned patches to their swimmers. From perfect attendance, to an awesome practice, this virtual achievement program generates enthusiasm and is a great motivational tool for swimmers.

Coaches can also:
• Access all their club information, including their club roster, season summary, etc.
• Keep track of their testing and certifications
• Earn patches for your coaching achievements
• Connect with their swimmers who are also using Deck Pass
• Award Patches to their swimmers for their achievements
• View recent meets that their swimmers have competed in and track their progress
• View your club's Virtual Club Championship Score and Rank, and see how your club measures up within your LSC, Zone and even nationally

The Deck Pass mobile application is the first-ever mobile application released by USA Swimming. The mobile application features all the same components of Deck Pass that are available online with the addition of a USA Swimming news feed. The iPhone application can be downloaded here and a mobile application for Android phones is slated to hit the market later this year.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.