Industry News: PMG Sports Launches OpenWaterPlanet.com

CARY, North Carolina, November 19. PREMIER Management Group, the nation's leading aquatic marketing firm, announced today the launch of a new website for their open water swimming venture, Open Water Planet, at www.OpenWaterPlanet.com

Open Water Planet (OWP) owns and operates several major open water swimming events including, Aaron Peirsol's Race for the Oceans™, The Corpus Christi Open Water Festival™, and the Ft. Lauderdale Roughwater Swim™. Open Water Planet also manages the Open Water Planet™ brand. Operating under the motto – "Open Mind. Open Water. Open Planet." -Open Water Planet™ aims to inspire open water athletes, swimmers, and triathletes to face the unpredictably of racing in open water.

"Open Water Swimming is the next frontier for the sport of swimming in the United States, said Vice President Bobby Brewer. "It crosses over the lifestyle aspects of sports like surfing and triathlon with the marketing and growth potential of traditional swimming. Now that Open Water Swimming is an Olympic sport we expect to see the sport grow here in the US as it has been overseas for decades."

Open Water Planet will continue to create and add signature events as part of their race series empowering committed athletes to explore our open planet, as well as lifestyle products that capture the essence of the Open Water Planet way of life.

Fran Crippen, the USA's leading open water swimmer heading into London 2012 says, "Open water swimming is a major sport internationally. It's great to finally see a company like Open Water Planet take it to the next level here in the US. I am glad to be a part of this new venture."

www.OpenWaterPlanet.com will offer clinics, camps, a series of races, training tips, branded gear, and advice from elite open water swimmers, nutrition experts, Gold Medalist, and more in one convenient place.

For more information please visit www.OpenWaterPlanet.com

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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