Industry News: Phelps’ Extraordinary Performance Deserves Extraordinary Recognition

LOS ANGELES, California, April 5. ON Friday, April 6, Speedo will place a full-page, color ad in the national editions of the most read newspapers in America – USA Today and the New York Times – to celebrate Michael Phelps' historic seven gold medal swims at the FINA World Championships.

In the last few days, NBC has called him "the greatest athlete on the planet," said he gave "the greatest swim performance ever," and Yahoo named him "Person of the Week."

Further, consumers who visit will be able to:

· Buy Michael's gear from competition and training in a new, special sub-category
· Watch the seven gold medal races in their entirety (courtesy of
· Learn about FS Pro, the suit worn by swimmers who broke 12 world records

Here are final Speedo stats from Worlds:

Gold: 31 out of 41 medals won in Speedo; 19 of the 31 were won in FS-PRO
Silver: 23.5 out of 40 medals won in Speedo; 19 out of 23 were won in FS-PRO
Bronze: 20.5 out of 38 medals won in Speedo; 16 of the 20.5 were won in FS-PRO
Total: 75 out of 120 total medals were won in Speedo; 54 of the 75 were won in FS-PRO

World Records: 12 out of the 15 WR set in Speedo; 11 out of 12 set in FS-PRO
American Records: 17 out of 18 AR set in Speedo; 16 of 17 set in FS-PRO

Visit SwimmingWorld.TV to watch Michael Phelps's press conferences from the World Championships in Melbourne, Australia.

Notify of

Welcome to our community. We invite you to join our discussion. Our community guidelines are simple: be respectful and constructive, keep on topic, and support your fellow commenters. Commenting signifies that you agree to our Terms of Use

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x