Industry News: Mary DeScenza Signs with TYR Sport Beyond 2008 Olympics

HUNTINGTON BEACH, Calif., April 18. TYR Sport Inc, the leader in performance swimwear, is pleased to announce a four-year relationship with the current American Record Holder and 2006 Honda Award winner, Mary DeScenza. TYR will be her official swimwear sponsor until 2010.

DeScenza is highly decorated as 2005 FINA World Champion, NCAA Champion, 28-Time All-American and 2006 Honda Award winner. She ended her collegiate swimming career at the University of Georgia with the prestigious 2006 Honda Award, recognizing the nation’s top collegiate female swimmer. Only one elite female senior receives this Award based on her collegiate swimming or diving accomplishments voted by 1,000 NCAA colleges. TYR swimmer Martina Moravcova was acknowledged as the Honda Award recipient in 1998.

“We are honored to have Mary DeScenza join our long lineage of the world’s best athletes. We look forward to working with her as she prepares for the Beijing Games” says Steve Furniss, TYR executive vice president.

“My dream since I was a little girl was always to win an Olympic gold medal. TYR has provided me with the opportunity to fulfill that dream, I now have a world-class suit and company behind me and I think anything is possible. TYR will also give me an opportunity to influence and impact thousands of young swimmers’ lives, that is something that I look forward to doing throughout the country” expresses Mary DeScenza.

DeScenza is undoubtedly one of the best butterfliers in the world. DeScenza won the 100 yard and 200 yard butterfly events at the 2006 NCAA Championships. She became the first woman to win the 200 yard butterfly for four consecutive years. DeScenza also led off the 400 yard freestyle relay team that finished second and set the American record with a time of 3:13.38.

TYR’s heritage encompasses the best swimmers of all times. 4-Time Olympic Gold Medalist Yana Klochkova, 2-Time Olympic Silver Medalist Martina Moravcova, 2-Time Olympic Silver Medalist Erik Vendt, 1976 Olympic Swimming Team Captain Steve Furniss and 1972 Olympic Bronze Medalist Hans Fassnacht are among the TYR community.

DeScenza will compete in TYR’s elite Aqua Shift swimwear technology. Aqua Shift provides a significant reduction in wave and pressure drag through the theoretical and practical application of Tripwires. Aqua Shift was researched and developed by top professors at the University of Buffalo’s Center for Research and Education in Special Environments (CRESE).

TYR (pronounced tier). Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Co-founded in 1985 by Olympic medalist Steve Furniss, TYR has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, while continuing to be the model of leading edge innovation and style.