Industry News: FINIS Updates Stroke Lab Video Software

LIVERMORE, California, June 25. FINIS, a world leader in technical swimming products, announces the latest update to their Stroke Lab video software. Stroke Lab is a web-based training tool used by coaches and teams for video analysis and technique improvement. When a coach records a video of an athlete swimming, they can quickly and easily upload it to the Stroke Lab website. Once uploaded, coaches are able to review the video and provide commentary and tips directly on the video playback. These comments can then be watched by the swimmer to help in their swimming development. Features of the Stroke Lab analysis include recording audio feedback, text comments and sketch tools so coaches can easily convey their critiques.

As part of the updated platform, FINIS has launched a new Stroke Lab iPhone app. The app serves as a portal to record athlete videos and instantly upload them into the Stroke Lab website. The convenience of the app makes it perfect for one-on-one coaching on deck during practice or meets. Not only does the athlete receive instant feedback, the coach is also able to assign the video and save it to the Stroke Lab site for future analysis. The FINIS Stroke Lab app is currently available on the App Store for free.

Another new update of Stroke Lab is the ability to launch a dual player and critique videos side-by-side. Coaches can play and comment on two different videos at once, making it even easier to compare strokes and show technique improvements. With the dual player, coaches can sync videos of two different swimmers for comparison, or show the same swimmer during two different parts of the year to see if improvements have been made over time.

To promote the new updates, FINIS is extending a free trial of Stroke Lab from now until July 17, 2013. The trial is open to anyone, including any customers that may have already tried the Stroke Lab software before.

After the trial period, users will have the option to purchase Stroke Lab at a new lower subscription price. Coaches and athletes will be able to take advantage of this amazing analysis software for as low as $15 a month.

In addition to the updates, FINIS is partnering with Go Swim to offer Stroke Lab as a special add-on feature within the subscription site. Go Swim subscribers who take advantage of the Stroke Lab option will be able to use the dual player to compare videos of their athletes with videos of the elite athletes featured on Go Swim. This feature is expected to be available on Go Swim later this year. For more information on the and Stroke Lab package, visit

To learn more about Stroke Lab or to start your free 30-day trial, visit

About FINIS:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer's Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS' highest priority. This dedication has resulted in truly unique products such as: the Swimmer's Snorkel, which is recognized as the paramount tool to improve a swimmer's technique, the Neptune MP3 Player that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.