Industry News: FINIS Swimsense Logs 100 Million Yards

LIVERMORE, California, January 25. FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the achievement of Swimsense® powered by SportSense performance watch users worldwide, uploading 100 million yards on the Swimsense® powered by SportSense Training Log. FINIS is excited to introduce Joe Jones who was the lucky Swimsense® powered by SportSense swimmer who uploaded the 100th millionth yard.

The Winner:
Joe Jones originally from Chicago, currently resides in Tucker, Georgia. He was awarded the AquaPulse® Heart Rate Monitor for uploading the 100th millionth yard. An avid 55-year-old swimmer, Joe started his swimming journey at the age 13, with the Ridge Park Swimming Club in Chicago.

After high school, Joe attended Wheaton College, swimming his first two years and earning Division III All-American honors. After college he took some time off, but at 28 Joe decided to jump back into the pool. At that time he renewed his love for the sport. "I knew that I would do it for the rest of my life", says Joe.

When returning to swimming Joe realized that without the pressure of a championship meet, swimming became very enjoyable and aerobically challenging (even without swimming 6,000 yards twice a day). He swam some Master's meets in his early thirties, but now he mostly finds pleasure in simply racing himself.

Why the Swimsense®?
Joe views the Swimsense® powered by SportSense as a "godsend" due to the meditative state that longer swims seems to put him in. Joe commented, "I no longer have to keep count or wonder ‘Was that 800 or did I sleep a 50?' The Swimsense® powered by SportSense has motivated me to swim more. I love to run home, hook it up to my PC and check my graphs. I also really love the new ‘auto interval' feature".

Typical Workout
Joe swims two to three times a week with his Swimsense® powered by SportSense. The typical workout consists of a 1,000 freestyle, 500 breaststroke, 500 backstroke, and a 200 warm down.

FINIS wants to thank all the Swimsense® powered by SportSense users who have contributed to reaching the 100 Millionth yard milestone. Now onward to 200 Million!

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.