Industry News: blueseventy Signs Caroline Burckle

NEWPORT BEACH, California, May 11. OLYMPIC swimmer Caroline Burckle will be sponsored by blueseventy as she works towards the London 2012 Olympic Games. The 2009 University of Florida graduate won bronze in the 800m Freestyle Relay in Beijing, will also lend her design flair to the Seattle based swimwear brand.

The 23 year old, who is based in Newport Beach, California, where she trains with US National swimmers and coaches. She is targeting the 200m and 400m freestyle in 2012.

Burckle said: "I am thrilled to represent blueseventy. The company has created swimwear and accessories that make me excited to go to practice and give my coach everything I have, every day. blueseventy's attention to detail, their desire to have me provide input not just in fit but quality, fashion and design is just overwhelming. As an emerging company in a very competitive market, blueseventy has the support of athletes and coaches."

She continued: "My goal is to win medals in blueseventy's products, utilize my education from fashion and design school to assist the company in creating fast and fashion forward products that young swimmers through Olympic champions want to swim in. As a global spokesperson who will be asked for input on all of blueseventy's products, I couldn't think of a better relationship or be more proud to invest my time in helping them be the best!"

Dean Jackson of blueseventy commented: "We're delighted to announce Caroline Burckle as a blueseventy athlete. As well as having fantastic potential to be successful in London, we're excited to work closely with her to develop our suits even further. Feedback is vital to us, and having an athlete of Caroline's calibre who also has a passion for design and product development will be hugely beneficial."

As well as being NCAA Swimmer of the Year in 2008, Burckle was a four-time scholastic All-American.

Jackson added: "Caroline is not only a great swimmer, but also stood out in the classroom. The aim of our sponsorship is to help her achieve her dreams in pool, and start a successful career outside of it as well. Caroline was an obvious choice for us, and we will be right behind her all the way to London."

blueseventy has a range of 2010 FINA approved swimwear, neroTX, that takes full advantage of the very latest fabric technology and construction techniques, including bonded seams and compression. The brand has also recently agreed to sponsorship South African Olympic medallist, Darian Townsend. Both he and Burckle have been based in Seattle doing a photoshoot and suit fittings ahead of their key 2010 events.

About blueseventy
blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and goggles. Since 1993, the Seattle-based company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. Blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more than 250 retail locations across the U.S. and in 30 countries. For more information, visit www.blueseventy.com. The water is open.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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