USA Swimming Chief Marketing Officer Matt Farrell Stepping Down For Golf Channel Role

Photo Courtesy: Peter H. Bick

USA Swimming’s Matt Farrell is stepping down from his role as Chief Marketing Officer and will take on the role of General Manager of Alternative Golf at the Golf Channel. His new role also includes serving as the Executive Director for the World Long Drive Association.

Farrell has been at USA Swimming since 2005 and was promoted to the CMO role in 2009.

He oversaw all aspects of the USA Swimming Commercial Business Unit, including sponsor sales & servicing, productions, promotions, marketing, public relations, social media, creative services and media properties, such as the organization’s website and magazine.

USA Swimming CEO Tim Hinchey informed the Board of Directors about Farrell’s departure on Thursday and Swimming World was able to attain the letter which can be read in full below.

Team,

It is with a mix of sadness and full support that I share with you that Matt Farrell has decided to leave the organization. Matt will be leaving us on November 15 for the world of professional golf. He will be heading off to Orlando to take on the role of General Manager of Alternative Golf at the Golf Channel, which includes serving as the Executive Director for the World Long Drive Association. In this newly created role, Matt will lead all domestic and international business elements for Golf Channel’s owned and operated alternative golf franchises.

Matt has been an absolutely integral part of this organization for the last 13 years, and helped me tremendously in my first 18 months. Over the years, he has recruited world-class sponsors, including BMW, Marriott, Arena, and TYR, among many others, while renewing key partners such as Phillips 66 and Speedo. He created new partnerships and programs, such as #SwimToday, Swim 1922 and #Swimbiz, and helped build one of the top commercial entities within the Olympic Movement.

His dedication to this organization and unrelenting drive to elevate the sport of swimming and the USA Swimming brand will be sorely missed.

We wish him all the very best in his future endeavor.

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Author: Andy Ross

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Andy Ross is the new man on board at Swimming World. He is based out of Fort Lauderdale, Florida at the International Swimming Hall of Fame. He is a 2017 graduate of Southern Illinois University where he graduated cum laude.

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