The Next Evolution of the Team Store is Here

Building on its popular team store platform launched over three years ago, the Team Division has unveiled its newest online platform: the online team store with full customization capabilities.

“We are thrilled to bring our new 2.0 team store platform to market,” said Jaime Benes, VP Customer Service & Team Sales. “The tool was designed to make it easy for teams to design custom gear online and allow’s technology platform to manage the retail and customization process once the store is set up.”

No more collating orders from swim team members, collecting sizing information or nickname preferences for customized names. The customized Team Store cuts down on the paperwork and minimizes the administrative time spent on team gear orders that were so common in the past. The platform allows coaches and team managers to select specific products across multiple brands and set up team-logoed gear for their particular team store by uploading graphics and approving design layouts. Once the store is set up, individuals can purchase directly online. During the check-out process, team members and swimmers can add personalization as designated by the team administrator and purchase other swim products to go with their team gear.

“We had a full BETA test of our platform the past half year and all of our teams love the new custom team store,” said Benes. “It frees up their time to do what they love: coach. It also gives parents and swimmers a quick and easy way to purchase their team gear in the size and quantities they need. We can’t wait to share this tool with swim teams across the country.”


By adding a direct-to-garment printer to the customization process allows to meet the demands of its team customers, who so often want to produce a high-quality multicolor shirt for their teams but do not want to take the inventory risks associated with screen printing. The new online customized team store also provides embroidery options and other personalization capabilities.

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Author: Maureen Rankin

Maureen Rankin is a All-American swimmer from the Multnomah Athletic Club and swam at the University of Arizona. She was a member of USA Swimming Junior National Team and a former Coach for the Phoenix Swim Club. She is a USMS Member and serves as Age Group Chair for Arizona Swimming.

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