Speedo Celebrates 20 Years of the Famous Powerback Swimsuit

Spain's Mireia Belmonte in the Powerback suit - Photo Courtesy: Speedo

Speedo, the world’s leading swimwear brand, is celebrating 2018 in style with the 20th birthday of the brand’s famous Powerback swimsuit.

To commemorate the milestone anniversary and give a nod to its evolution over the last 20 years, Speedo created a visual timeline of the Powerback through the ages with a new image collection from Spanish Team Speedo athlete Mireia Belmonte, from the original suit first launched in 1997 right through to the modern day. Showcasing bold prints and colourways, the Powerback suit design has stood the test of time and continues to be a swimming staple.

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To celebrate the suit’s 20th birthday, Speedo has relaunched the very first suit in its iconic design. The classic competition suit features the open-backed Powerback design in the original blue, red, green and yellow design. Made for racing using Speedo’s most durable Endurance+ fabric, the Powerback style offers superb freedom of movement while competing, ensuring nothing holds you back in the pool. With 100% chlorine resistance, the suit is built to last for performance you can rely on time and time again.

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Photo Courtesy: Speedo

Rob Hicking, Brand Director for Speedo, said: “The Speedo Powerback suit is a timeless classic; it’s just as relevant for swimmers now as it was when we launched it back in the 90s. Twenty years of success deserves to be acknowledged, which is why we wanted to go back to our roots and recreate the original suit that became synonymous with the Speedo brand. We hope that Speedo swimmers embrace the nostalgia and celebrate 20 years of the Powerback with us.”

For more information about Speedo, visit www.speedo.com

About Speedo®

The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER – the fastest and most technologically advanced swimsuit ever created. In 2015, Speedo launched the Fastskin LZR Racer X, the first suit engineered to help swimmers feel their fastest. Its development was made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN3 cap, goggle and suit has worldwide design rights and patents pending.

The above press release was posted by Swimming World in conjunction with Speedo.  For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com.

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Author: Taylor Brien

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Taylor Brien is the Assistant Operations Manager and a staff writer at Swimming World. A native of Bettendorf, IA and a 2015 graduate of Illinois College, she has covered a variety of events since joining the SW team in 2015, including the NCAA Championships, World Championships, Olympic Trials, and 2016 Rio Olympic Games.

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