‘Play Safe On Play True Day’: Athletes Asked To Couple Clean Sport To Staying Home In Pandemic

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Play Safe On Play True Day - Photo Courtesy: WADA

Play Safe On Play True Day In Coronavirus (COVID-19) Pandemic

The World Anti-Doping Agency (WADA) has ecouraged athletes and to take to social media on Play Safe on Play True Day 2020April 9 – and spread the world on clean sport and the importance of staying home during the coronavirus (COVID-19) pandemic.

WADA is encouraging athletes, coaches, sports organisations, event organisers and all other “anti-doping stakeholders from the global Clean Sport community” to share personalized photo and video messages using specially-created branded frames and a Play Safe Pledge “to show what particular cause, person or group of people they are playing safe for”.

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Dopers Suck – the socks of choice for Adam Peaty – Photo Courtesy: Adam Peaty

The hashtags #PlayTrue #PlaySafe and #PlayTrueDay go hand in hand with the WADA campaign “in order to maximize the impact of the event on social media”. The branded material has been made available in English, French and Spanish.

Since 2014, in April, WADA and the anti-doping community worldwide have celebrated ‘Play True Day in dedication to Clean Sport. The day is “intended to raise awareness among athletes, the sporting public and others about the importance of protecting Clean Sport”.

Athletes already take to social media on a regular basis to raise awareness of the impact of cheating and call out those who cheat. Adam Peaty, in the midst of a charity static-bike fundraiser for healthcare workers in Britain that pressed home the ‘stay home’ message, made the point from his toes upwards on the eve of Play True Day:

In a statement, WADA noted: “The inspiration for Play True Day stems from a WADA-hosted Education Conference in 2013, which was attended by 17 Latin American countries. While the celebration started as a small Latin American initiative, last year, the Agency’s digital and social media campaign reached over six million people with numerous individuals and organizations taking part from around the globe.

“This year, given the impact that the COVID-19 pandemic is having around the globe, WADA seized the opportunity to engage the global anti-doping community – and all stakeholders in the fight to protect Clean Sport – in solidarity around the theme Play Safe on Play True Day 2020, asking them to participate in a digital and social media campaign by sharing what they are doing and why to curb the spread of the virus.”

WADA President Witold Bańka said:

“I wish to thank everyone who is taking part in raising awareness about the importance of Playing Safe for Play True Day 2020. This year’s campaign is once again reaching all corners of the globe, showing how we as the Clean Sport community are doing our part to fight COVID-19 and protect public health. WADA joins the world in navigating these uncertain times and in being grateful to the healthcare workers and all others who are working selflessly to help us navigate this difficult moment in history. We salute this global team effort on Play True Day and remain well prepared for the day when anti-doping efforts can return to full force.”

 

 

 

 

 

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