Peter Ueberroth Calls for Olympic Reform

BEIJING, China, April 26. DURING a speaking engagement at the SportAccord in Beijing, China, U.S. Olympic Committee chairman Peter Ueberroth called for various reforms in the Olympic Movement, including a request for more funding in doping control.

"The Olympic Movement has changed massively but now it is time to be self-critical," said Ueberroth. "How can we make it better for the next two generations and be on the razor-edge of change. Sport is not going to wait for us."

Ueberroth also spoke about the economic model provided by the 1984 Los Angeles Olympic committee, which finished with surplus revenues and was adopted by the IOC. Uberroth, however, stated that the model no longer worked in current times.

"The model cannot stay the same," Ueberroth said. "Mark my words if it stays the same, the same way to market, the same way to approach television, the same way to argue about splits and how to grow revenues, it would not be good for the Olympic Movement."

Additionally, Ueberroth called for much more funding in anti-doping to "get ahead of the drug cheats."

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