Middle Atlantic Swimming Releases Marketing RFP

Mid-Atlantic Swimming Pool

Middle Atlantic Swimming, Inc, in an effort to increase awareness of the organization and the sport of swimming within its borders, has released a marketing and promotion Request for Proposals. The RFP details what Middle Atlantic is looking to achieve as well as a timeframe for the partnership. Middle Atlantic would like to receive proposals by February 29, 2020 and formally enter into an agreement beginning April 1, 2020. Marketing and promotion firms from inside and outside of the Middle Atlantic LSC are welcomed to submit proposals.

“It just makes sense,” says Jamie Platt, General Chair of the Middle Atlantic Board of Directors. “We have a great swimming community of quality athletes, coaches, and officials who we feel can benefit from this. As a Board, we continually search for ways to be great advocates for our membership. This is another way for us to do just that.”

“This is something that has been on the Board’s radar for quite some time,” adds Matthew Sprang, Performance Vice-Chair for Middle Atlantic Swimming. “Through a strategic planning session the Board held in the fall, we identified the marketing and promotion, both internally and externally, of our athletes, clubs, coaches, and volunteers as a top priority. We are ready to take the next steps to make that happen.”

About Middle Atlantic

Middle Atlantic Swimming (MA Swimming) is one of 59 Local Swimming Committees (LSCs) of USA Swimming, the official governing body of competitive swimming in the United States. The Middle Atlantic LSC consists of Eastern Pennsylvania, Southern New Jersey, and all of Delaware. We have over 134 member clubs, 11,000+ athletes and 1,200+ officials, coaches and non-athlete members. Our LSC, comprised of the whole state of Delaware and southern New Jersey to central Pennsylvania, is driven by our Our Mission: Middle Atlantic Swimming advocates the growth and development of a diverse swimming community through education, innovation and a commitment to excellence.

Our Vision: Strong leaders. Innovative Coaches. Fast Swimming

Our Values: Middle Atlantic strives to promote a safe, positive environment while providing competitive opportunities for members of all ages and abilities. We value integrity, fairness, leadership, innovation, and creativity.

A Tradition of Excellence: Of the 200 clubs awarded by the USA Swimming Excellence Program in 2018, 12 were from MA Swimming –  Of over 3,000 USA Swimming clubs, 25 of the top 500 are part of Middle Atlantic Swimming.  Middle Atlantic Swimming has also had one athlete on each Olympic team since 1952.

Parties interested in submitting proposals can do so via email to Matthew Sprang (Performance@maswim.org). Proposals should be submitted by February 29, 2020.

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