Fueled By Water Video Series Shares Speedo’s Passion for Aquatics

Fuel By Water

LOS ANGELES – Speedo USA, a division of PVH Corp. has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people’s lifelong passions for a wide range of water sports.

Fueled By Water centers on a series of 16 mini documentaries (created by Culver City, Calif.-based Hello Design), and one overarching anthem video, that feature 33 individuals – from all walks of life, from the young to the young at heart – who embody an active lifestyle and share a personal connection to the world’s most precious resource.

“As the world’s leading aquatic brand, Speedo has been ‘fueled by water’ for more than 86 years,” said SPEEDO USA President Jim Gerson. “With this new campaign, we wanted to ‘fuel’ a fresh and new conversation about why people love the water and celebrate their passions for the pool, lake, ocean, river, etc.”

“We’re very proud of Fueled by Water and can’t wait to see how our consumers and the aquatic community engage with us through this new campaign,” said Alyssa Igawa, Marketing Director for SPEEDO USA. “This new and immersive digital campaign gives us a great opportunity to celebrate the water sports community – and to highlight SPEEDO’s longstanding commitment to bring performance, comfort and style to all who enter the water, whether racing for a record finish, swimming laps for better health, or making memories at the beach.”

As part of the Fueled by Water campaign, SPEEDO USA is looking for consumers to submit their own stories via a six week-long social contest. Beginning today, people can share how they are “Fueled by Water” by tagging @SpeedoUSA, on Twitter and Instagram with the hashtag #fueledbywater. [The] SPEEDO USA [marketing team] will post its favorite user-generated posts on the Fueled by Water microsite and select a weekly winner to receive a Speedo gear pack, curated to include top picks from SPEEDO USA’s performance, fitness and active recreation collections of swimwear and accessories.

Below are some of the great Fuel By Water videos released by Speedo for this exciting campaign

 

Senior Masters Video

Body Surfer Video

Open Water Video

Lifeguard Video

Aerobics Video

Paddle Board Video

Elite Swimmers

Surfer Video

Free Diver Video

Cliff Diver Video

Triathlete

High School Swimmer Video

Water Polo Video

Synchronized Swimmers Video

Beginning Swimming Video

Subscribe
Notify of
guest

Welcome to our community. We invite you to join our discussion. Our community guidelines are simple: be respectful and constructive, keep on topic, and support your fellow commenters. Commenting signifies that you agree to our Terms of Use

1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Fred Barker
Fred Barker
9 years ago

This is sooo inspirational

1
0
Would love your thoughts, please comment.x
()
x