FINIS Launches The Edge, A Speed Fin Engineered To Do It All


FINIS, Inc., a world leader in technical swimming development, is proud to announce the release of the Edge fins, a comfortable high-velocity swim fin.

To begin the design process for the Edge fin, CEO and Cofounder John Mix partnered with industrial designer David Beittel and long-time friend of FINIS, Dr. Marty Hull.  Dr. Hull is widely known in the sport of swimming for his development of Smart Fin™ Technology, which is used in some of the world’s best training fins.

The team set out to make the world’s fastest and most comfortable swim fin that promotes a correct kick technique. With over 15 months of designing, prototyping, testing and more designing, FINIS now has a fin that is engineered to do it all.  The Edge fins are the first 100% silicone speed fins to market that utilize Smart Fin™ Technology.

 “We worked hard to design a fin that is fast and promotes the swimmer’s natural kick cycle, without compromising on comfort. Swimming with them feels like a natural extension of my own foot.”David Beittel, Senior Designer, FINIS, Inc.

 Using high-performance vents, the Edge fin eliminates drag and increases propulsion by redirecting water flow, allowing swimmers to maximize their top speed.

 “The complete package, fast and comfortable. The Edge fins work both the up-kick and down-kick, helping develop an equal and strong kick initiated from the core.”Tom Laxton, British Champion 100m butterfly

 The proprietary blade angle, in conjunction with the open heel and toe design, provides optimum comfort without compromising on performance. Ergonomic contours on the Edge maintain a constant connection with the top of the foot for a secure fit.

 “When we set out to design the Edge fins, we wanted to create the most comfortable and fastest fins on the market.  We took our time making these fins because we knew that to have the highest quality, we were going to have to go the extra mile.  Our team did extensive research and development and came up with a fin that is truly amazing.”John Mix, Cofounder and CEO, FINIS, Inc.

 CLICK HERE to watch the video

To pick up your own Edge fins, contact your local dealer or visit

About FINIS, Inc.

John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

The above press release was submitted to Swimming World by our partner FINIS Inc.  For press releases and advertising inquiries please contact


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Callum Ashton
8 years ago

Brian O Farrell it’s your lucky day

Callum Ashton
8 years ago
Reply to  Callum Ashton

Eoghan Grady it’s even engineered

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