CSCAA Partners Up with

cscaa-logo1, the web’s most popular swim shop, has added the College Swim Coaches Association of America (CSCAA) as its most recent partner, joining a long list of organizations on’s partner roster.

Among USA Swimming, U.S. Masters Swimming, USA Synchro, NISCA (high school coaches association) and the Aquatics Division of the American Physical Therapy Association (APTA), CSCAA becomes’s first partner organization focused solely on college swimming.

“We are excited to have a presence at this year’s CSCAA Convention in Washington, D.C. for the first time,” said Jaime Benes, VP Team Sales at “And we look forward to helping promote the fantastic work, motivation and coaching the college swim coaches provide throughout the year at schools across the country. Our new online custom Team Store is perfectly suited for small and mid-sized college programs looking for an easy turn-key solution to streamline their customized and personalized team gear. ”

As part of its agreement, will recognize a monthly CSCAA Coach of the Month on its media platforms. will also promote various other CSCAA activities, including its popular TYR Top 25 Teams list to its customers and take part at the annual CSCAA convention this week.

“We are excited to partner with, their unique marketing campaigns and customized solutions have changed the way the aquatics community purchases essential products,” said Joel Shinofield, Executive Director, CSCAA. “Their experience can help us raise the profile of our sport, while we can work with to navigate the unique college market.”’s new customized Team Store enables coaches and team managers to select specific products across multiple brands and set up team-logoed gear for their particular team store by uploading graphics and approving design layouts. Once the store is set up, individuals can purchase directly online. During the check-out process, team members and swimmers can add personalization as designated by the team administrator and purchase other swim products to go with their team gear.

Visit the Team Store: 

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