Competitor Extends Role as Official Lane Line of USA Swimming

Photo Courtesy: Competitor

USA Swimming announces the renewal of its partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world. The company will continue to serve as the “Official lane line of USA Swimming” through 2020.

“We are thrilled to continue our partnership with USA Swimming, their passion and commitment to the development of the sport is exciting to be a part of,” said Brad Underwood, President of Competitor Swim. “We take great pride in seeing our lane lines used in elite events with USA Swimming.”

As part of the partnership, Competitor Swim will provide lane lines for major USA Swimming championship events throughout the duration of the partnership. The lane lines used in these meets will be donated to facilities in need of lane lines across the country.

“The concept of donating the competition lane lines to facilities who need them is a strong addition to our already solid partnership with Competitor Swim,” said Matt Farrell, USA Swimming’s Chief Marketing Officer. “We are thrilled to have Competitor Swim back on our team making our championship and local events better for the next four years.”

Through the partnership with USA Swimming, Competitor Swim receives assets such as advertisements in Splash Magazine (a 275,000 circulation quarterly publication sent direct to USA Swimming members), the right to use USA Swimming marks and digital promotions through USA Swimming’s official app, Deck Pass. For more information, please visit

About USA Swimming:

As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000- member service organization that promotes the culture ofswimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selectingand training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport,Achieve competitive success. For more information, visit

About Competitor Swim

Since 1960, Competitor® has been the international leader in the production of lane lines and other swim products for competitions around the world. As the official lane line of USA Swimming, the NCAA Championships, and ten of the past thirteen Olympic Games, Competitor® continues to be front and center at the most elite swimming events. Molded and assembled using U.S.-made components, Competitor® products are durable, easy-to-set-up and store, and are sold through distributors, licensees and dealers worldwide. The Competitor® product line also includes storage lane reels, pace clocks, and backstroke flags.  For more information, visit

The above press release was posted by Swimming World in conjunction with USA Swimming.  For press releases and advertising inquiries please contact

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