Industry News: FINIS Announces Partnership with Swim Across America

LIVERMORE, California, June 10. FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces their partnership with Swim Across America, an organization that raises money for cancer research, prevention, and treatment through swimming events across the country. In 2013, FINIS is proud to promote the 18 open water swims and dozens of pool swims that Swim Across America has scheduled.

“Both FINIS and Swim Across America have grown exponentially over the years, so a national partnership seemed like a great match for the swimming community.” said FINIS CEO, John Mix. “We are in the market to encourage everyone in the world to get out and swim, and now SAA gives us even more of a reason to do that. We are thrilled to partner with SAA and help those with cancer.”

In 2008, FINIS lost an employee and dear friend, David Andrew, to cancer. Thousands of SAA participants swim in honor or memory of a loved one, and FINIS looks forward to honoring David both with the partnership, and by putting together a FINIS team to participate in the SAA — San Francisco Bay Swim.

FINIS chose Swim Across America as a partner in this endeavor not only because it is the largest national organization fighting cancer through swimming, but also because of the values both organizations share. “We promise that our swimmers will always know their impact in the fight against cancer because, at SAA, money raised locally, stays local. Each open water swim supports a beneficiary in the city where it is held. Our swimmers know that the money they raise isn't going into a black hole,” said Swim Across America President & CEO, Janel Jorgensen McArdle.

FINIS looks forward to growing with Swim Across America and motivating swimmers across the country.

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About FINIS:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer's Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS' highest priority. This dedication has resulted in truly unique products such as: the Swimmer's Snorkel, which is recognized as the paramount tool to improve a swimmer's technique, the SwiMP3 that uses bone conduction technology to transmit music to the inner ear instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

About Swim Across America:
Swim Across America, Inc. is a national, non-profit organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. With the help of thousands of volunteers nationwide and past and current Olympians, SAA is helping to find a cure for cancer through athleticism, community outreach and direct service. Since its inception in 1987, SAA has gone from a single swim in Nantucket, MA to hosting swims in over 26 states annually. Since its inception, the organization has raised over $45 million. Still, SAA continues to ensure that money raised locally, stays local, ensuring that swimmers always know the impact that they are making.

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