Thorpe Dives Into Fragrance Market -- May 3, 2005

MELBOURNE, Australia, May 3. IAN Thorpe, the Golden Boy of Australia Swimming, has ventured into the fragrance market, as a signature series bearing his name was released last weekend. The line is called Ian Thorpe for Men.

Taking the year off from major competition, Thorpe is obviously filling his time. The fragrance range includes a cologne, an after shave and hair and body wash for men. The aroma of the products combines exotic spices with woody undertones.

"It is something I have wanted to do for a while," Thorpe said. “It has taken a long time to evolve and I am thrilled with the result."

Thorpe’s fragrance line will be available in 27 countries and can be purchased individually or as part of a StarBox collection, which includes signature products of Michael Schumacher (auto racing), Boris Becker (tennis) and Heidi Klum (supermodel).