Lane 9 News Archive: Swimming World TV to Air Next Week

Swimming World TV to Air Next Week -- January 6, 2006

Phoenix, Ariz. January 6. SPORTS Publications International, publishers of Swimming World Magazine and SwimmingWorldMagazine.com, set January 10th, 2006 as the target date for the launch of SwimmingWorld.TV.

Since December 22nd, when Sports Publications International released previews of SwimmingWorld.TV, more than 10,000 viewers have downloaded the promotional video.

"Over the past two weeks we have worked with focus groups and conducted surveys that found over 95% of our download audience have either DSL or Broadband connections allowing for the viewing of this media", commented Brent Rutemiller, CEO for Sports Publications.

"More importantly, over 83% found the quality to be acceptable to excellent with 92% of that group saying that they would view SwimmingWorld.TV content on a weekly basis.

"This exciting new vehicle furthers our goal of providing the most comprehensive media coverage in the world through the use of cutting edge technology. It will truly revolutionize the access that swimming fans and coaches have to their sport. We are committed to helping the sport grow, and we believe that promoting swimming through a visual format will help it grow exponentially", concluded Rutemiller.

The promo can currently be viewed on SwimmingWorldMagazine.com or Click Here.

SwimmingWorld.TV will provide regular digital programming using an “On Demand” format. The swimming content will range from profiles of the top swimmers in the world, to instructional videos to help improve stroke technique, to in-studio analysis of current events in the world of swimming.

ABOUT SPORTS PUBLICATIONS INTERNATIONAL:
Sports Publications International has been known as the most recognizable voice of swimming for almost a half a century. Swimming World Magazine, the first of a now growing family of products developed by Sports Publications International, was first published in January of 1960 and has been in continuous publication ever since.

Publishing is the core business of Sports Publications International and the staff prides itself on being the world’s leading independent resource for swimming news. This is illustrated through its commitment to bring the swimming community the latest in breaking news coverage from around the world.