The Following is a note from John Mix, CEO and Cofounder, FINIS, Inc.
Dear Swimmers & Coaches,
Here at FINIS, we take a lot of pride in being the product that’s on deck, day in and day out, when athletes are putting in the hard yards. With that, we also want to be there when it’s time to cash in, when the preparation fuels performance, when the lights go down and the music turns up. Athletes and coaches, we want to be there with you when you MAKE YOUR MOVE.
In 2016, we plan to deliver on the promise that we made to you twenty-three years ago: to simplify swimming through the highest quality products on the market. After months of development, hours of testing and too many samples to count, I couldn’t be more proud to announce the official launch of the Onyx. The features of this suit are the best I’ve seen in the industry.
If you change nothing, nothing will change.
My challenge to you all to adopt this mentality when it comes to race day. The very best in the world certainly take this approach when it comes to training – that’s why FINIS gear is on every pool deck. I challenge you to make the change that could make all the difference. It’s the best out there and the Onyx will be the extra edge to make the very most in 2016.
Make your move – we are!
John Mix, CEO and Cofounder, FINIS, Inc.
FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce the launch of the Onyx, a new elite technical racing suit.
“At FINIS, we take a lot of pride in being the product that’s on deck, day in and day out, when athletes are putting in the hard yards. With that, we also want to be there when it’s time to cash in, when the preparation fuels performance, when the lights go down and the music turns up. Athletes and coaches, we want to be there with you when you MAKE YOUR MOVE. With the development of the Onyx, we have created a technical racing suit for the world’s most elite athletes, and with the Olympics a short time away, that is needed now more than ever.” – John Mix, FINIS, Inc. Cofounder and CEO
The revolutionary design of the Onyx is the result of over 400 prototypes and two years of development at the FINIS Stroke Lab in Livermore, California. FINIS worked with a team of elite swimmers around the world to create a technical racing suit that provides greater compression and optimal lift, while also maintaining comfort and support.
“The innovation of the Onyx is nothing short of genius, it will position itself ahead of all the other technical racing suits on the market. It’s a big year, and I take full confidence in knowing I will be wearing the fastest suit available” – Robbie Renwick, 2015 World Champion
The key features of the suit include full double paneling, which makes it one of a kind among its competitors. The double panels provide added compression for total core stability and a spring-like effect on starts and turns. Additionally, the innovative Diamond-Flex Textile allows swimmers to move unimpeded in all directions and acts as a second skin to stay both sleek and agile.
“The Onyx is my suit of armor in the pool. When I’m in it, I feel confident and ready to battle my competition. I can’t help but feel poised and ready to rock and roll in the Onyx.” – Arianna Vanderpool-Wallace, FINIS Athlete, Pan American Champion
The Onyx is FINA approved, starting January 1st 2016, and it is available at www.FINISinc.com and with FINIS dealers.
CLICK HERE to find a FINIS dealer locally or online.
To learn more about the Onyx and the rest of the FINIS Technical Swimwear line, please CLICK HERE.
The features and benefits of the FINIS Onyx include the following:
This is an innovative combination of hydro-reflective technology and structured flexibility, assembled by hand in the EU using premium Italian fabric. The Onyx textile offers the most elite combination of speed and comfort.
COMPLETE DOUBLE-PANEL COMPRESSION
This technology includes double paneling throughout for optimal lift, allowing swimmers to sit higher in the water. Silicone edges create a watertight grip on legs and waist.
Over 400 sizing samples were tested to develop an unmatched combination of speed and comfort.
This product is available in the following sizes: 20, 22, 24, 25, 26, 27, 28, 29, 30, 32, 34
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.
The above article is a press release submitted to Swimming World. To reach our audience, contact us at email@example.com.