ADVERTISEMENT Debuts! -- May 6, 2005 Swimming World Magazine's Website

Phoenix, Ariz., May 5. will become This change is instrumental in the continued marketing efforts to fully integrate Swimming World Magazine’s brand.

Brent Rutemiller, CEO for Sports Publications International, publisher of Swimming World Magazine, which now includes SWIM Magazine, Swimming Technique magazine and Junior Swimmer magazine, said that the renaming of the website from to will have no impact on our loyal visitors.

“Loyal visitors to can continue to type in the URL address to land on the site. We will always keep the internet address alive. We are simply activating the address to land on the same site.

“The only visible difference will be that will now be the name of the site in order to bring our magazine more in line with our internet site and to complete our marketing efforts to integrate the branding of Swimming World Magazine into all that we do. Our content, premium area, swim shop and all other internet features will remain unchanged,” commented Rutemiller.

Swimming World Magazine continues to be the world’s leading independent resource for swimming having been published monthly since 1960. Swimming World Magazine is owned by Sports Publications International.

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