PHOENIX, Arizona, June 12. SWIMMING World has officially launched its metered pay wall under the name Total Access. Those loyal customers with Premium accounts have already been converted to Total Access. The company will no longer provide unlimited free access to its online content without financial support from the swimming community.
A Total Access subscription gives users unlimited access to SwimmingWorld.com and Swimming World Mobile content, plus digital access to the current and past years of Swimming World Magazine issues online. Total Access subscribers who purchase a 1-Year subscription will also get a print copy of Swimming World Magazine in the mail each month at no extra charge.
We are firmly committed to remaining an independent, magazine-based, multimedia company for aquatic sports.
Being independent allows us to provide truthful and unbiased reporting of news and events. This has been a point of pride for Swimming World since its inception nearly 60 years ago. It takes real dollars to provide the service that our loyal readers expect.
Our only revenue support has been through magazine subscriptions, advertising support and sales from our swim shop. However, those revenues are not enough for us to compete in the emerging world of publishing.
Yes, we expect that there will be those who believe that the Internet should be free and will not support us. However, we believe that a majority of our users appreciate the important role we play in the swimming community and will be willing to support our vision.
Swimming World's employees are dedicated to bringing you the news via print, web and Internet TV. We also have several freelance reporters and contributors who work around the clock running down important stories every day. We travel to major events at our own expense and support clubs with streaming services–all with the intent to promote the sport we so dearly love.
Our infrastructure took years to build and is recognized worldwide as the record for the sport. But “record” is no longer defined as simply a listing of times. It means having previews, athlete and coach profiles, technique and analysis. It means taking on tough issues and investigative reporting. It means publishing that content in print and digitally to all media platforms. All of this requires real dollars and real support from our passionate users.
This step is certainly our biggest, and we are counting on your continued support.