PHOENIX, Arizona, February 7. IF you — or rather, or your company — have a lot of money to spend, the London Olympic Committee is interested in selling you the naming rights to the Olympic Stadium, the Aquatic Center and the Copper Box. Olympic policy dictates that you won't be able to have your company's name on the buildings until after the Olympics, but the money made from the naming rights will help the facility organizers continue to run the venues after the Games are over. No estimated price tag has been given on how much it would cost to get a company's name on the buildings, but the figure is bound to be high. Organizers hope the buildings will have their corporate sponsors by May. All three buildings are planned to bring in close to a million people each year after they are retrofitted for regular use, according to media reports from the UK.
Lance Armstrong is officially a Masters swimmer. Swimming World has learned that cycling's living legend has registered as a member of United States Masters Swimming with the goal of competing at this spring's Masters national championships in North Carolina. Armstrong swam in his first meet in 25 years last month, swimming a 5:08 in the 500 freestyle at an age group meet. Armstrong's home base is in Austin, Texas, but lately photos have popped up on Facebook of Armstrong showing up at various Masters swimming workouts around the country. Armstrong will be competing in the 40-44 age group this year.