Marty Hendrick Discusses Business Side Of Running Masters Swimming Program (Morning Swim Show)

JACKSONVILLE, Florida, September 26. TODAY’S edition of The Morning Swim Show features the final interview in our series of chats with coaches from the recent American Swim Coaches Association. Swim Fort Lauderdale Masters coach Marty Hendrick stopped by the Swimming World booth to discuss the topics of a lecture he was set to give in Florida about running the business side of a Masters swimming program.

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Hendrick’s lecture focused on a side of competitive swimming program that most clinics don’t deal with, and though Hendrick’s talk dealt with Masters swimming, he said the topics and lessons could apply to age-group programs. He talks about the challenges facing various teams, whether operating from a public facility or a private pool, and how to get a team started. He also discusses running his own team in Fort Lauderdale, and how his work has guided the squad to a Masters national title last summer.

Special Thanks to FINIS for sponsoring the Morning Swim Show’s interview segments in the FINIS Monitor.

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