PHOENIX, Arizona, June 13. DON'T wait to start a print subscription to Swimming World Magazine! When you purchase a One-Year Total Access subscription by June 17, you'll get the July 2013 issue mailed to your door!
In the July issue, Shoshanna Rutemiller takes readers though USA Swimming Foundation's three-day media tour in New York City, which kicked off the 2013 Make a Splash tour. As an embedded reporter, Rutemiller joined Olympians Cullen Jones and Rowdy Gaines at all of the stops — including alighting atop the Empire State Building, where the City of New York presented the Foundation with a proclamation declaring May 18th its official “Make a Splash” Day!
Highlights from the trip, which are detailed in the magazine, include a satellite media tour that allowed Jones and Gaines to discuss water safety on a national scale, teaching lessons to inner city kids throughout New York City, and dozens of local television and radio appearances.
The whole trip is contained in a five-page spread in the July issue of Swimming World Magazine!
A Total Access subscription provides unlimited access to all Swimming World online and print content, including access to every issue of Swimming World Magazine dating back to 1960.
Excerpt from the article, titled “A Five-Year Life-Saving Mission:”
For the first time, the message of the water safety initiative is getting nation-wide attention. Rather than hosting a series of one-day clinics in cities around the country, the 2013 Make a Splash tour scheduled three days of media frenzy in New York City. Over the course of the weekend, US Olympians and National Team members participated in dozens of interviews at television and radio networks. They made special guest appearances at local pools throughout the city, and talked to children and parents about the importance of water safety.
“At the Foundation's beginning, we asked ourselves: what is the bigger purpose behind our sport, besides producing Olympic gold medalists?” said Gaines, one of the minds behind the Foundation's creation. “We obviously want to get more people involved in swimming so we can have more Olympic gold medalists, but the real purpose [of the Foundation] is to teach kids to be life-safe. Hearing stories about drowning incidents was driving us all crazy. We felt that as an organization, we had a responsibility to teach about water safety.”