Industry News: Speedo USA Launches ‘Lucky Pack’ Holiday Campaign

LOS ANGELES, California, November 26. SPEEDO USA, a division of PVH Corp. (NYSE: PVH), today revealed its “Lucky Pack” holiday campaign, which will launch at www.SpeedoUSA.com/LuckyPack on Wednesday, Nov. 27 and run through Cyber Monday and the height of the holiday shopping season. Fully integrated across Speedo USA’s e-commerce and social media platforms, “Lucky Pack” is designed to engage both the swimming community and consumers looking to buy gifts for the swimmers in their lives, and will include an online holiday retail promotion, easy-to-shop online holiday gift guide, and new and exclusive product-driven content.

As part of the campaign, consumers will have the opportunity to win a “Lucky Pack” that could be filled with best-selling Speedo product surprises — perfect for competitive, recreational and fitness swimmers alike — including the Aquabeat Waterproof MP3 Player, Vanquisher Goggles, Hydralign Center Snorkel, Deluxe Mesh Equipment Bag, Silicone Swim Caps and a Speedo USA Gift Card. Although no purchase is necessary to enter, those who purchase a Large Pro Backpack, one of Speedo’s best-selling products and a popular piece of swim team outfitting, at www.SpeedoUSA.com from Nov. 27 through Monday, Dec. 2, will be automatically entered. Official Rules for the sweepstakes can be found at www.SpeedoUSA.com/LuckyPack.

Speedo USA’s “Lucky Pack” microsite will also feature an online gift guide / wish list, offering a new way for consumers to discover the brand’s top-rated items by showcasing some of Speedo’s most popular swimsuits and training gear; in addition to “Lucky Pack”-themed content on Facebook, Pinterest, Google+ and Twitter, Speedo USA is inviting fans to join the conversation by using the hashtag #LuckyPack, sharing posts and photos during the campaign.

“We really wanted to say thank you to our loyal swimming community and all of our consumers this holiday season,” said Alyssa Igawa, Marketing Director for Speedo USA. “The Lucky Pack campaign offers an extra incentive for purchasing one of our most popular products — and new ways to interactively explore the brand and its high-performance, cutting-edge gear.”

“Lucky Pack” marks the first campaign from Hello Design for Speedo USA. Based in Culver City, Calif., the agency signed on as Speedo USA’s digital agency earlier this year is responsible for the planning, design and execution of Speedo USA’s digital efforts. Hello Design and Speedo USA’s next collaboration will be unveiled in December.

Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.

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Author: Archive Team

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