Industry News: PureFit Named Nutrition Bar of the Year by Bike Magazine

IRVINE, California, August 2. BIKE Magazine has named PureFit as the maker of the "Nutrition Bar of the Year."

"Simply put, if you can't read the ingredients on the label you probably shouldn't be eating it," according to Robb Dorf, President and Founder of PureFit Nutrition Bars, most nutrition bars are nothing more than modified candy bars.

Since 2001, PureFit Inc. has been making the three best tasting, high-protein, all natural, 40/30/30 nutrition bars available. PureFit bars do not contain many of the ingredients consumers should be avoiding; dairy, wheat, gluten, artificial sweeteners, hydrogenated oils, hidden carbohydrates or sugar alcohols. They are also safe for kids!

"We have actually developed a bar as delicious as a candy bar, but without the undesirable ingredients," Dorf added.

PureFit is available in three flavors, Chocolate Brownie, Peanut Butter Crunch and Almond Crunch. They come 15 bars to a box, 10 boxes to a master case.

Pricing starts at only $1.50/bar. They also offer a free sample kit of each bar, if you pay $5.00 postage and handling. Check them out at purefit.com or toll free at 1.866.PureFit (1.866.787.3348).

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