Industry News: How to Protest Against Swimmer’s Ear is Crystal Clear

COLD SPRING HARBOR, New York, February 5. SWIMMER's ear or Otitis Externa, a painful infection of the skin covering the outer ear canal caused by excessive water exposure, can lead to hearing loss according to the American Academy of Otolaryngology. Two products from Cirrus Healthcare, the leaders in cutting-edge earplug technology, offer solutions for water trapped in the ear. The world's first water absorbing ear plugs, ClearEars™, join BioEars® in protecting ears around the world this summer. Both products may be used by adults and kids.

"We provide people who are frequently exposed to water, either recreationally or in competitive water sports, with a complete line of products to protect themselves from developing infections of the ear canal," says Drew E. O'Connell, CEO of Cirrus Healthcare. "It's all about providing consumers with products that are effective, convenient to use and affordable."

Created by one of the largest manufacturers of earplugs in the world, BioEars protect against swimmer's ear by preventing water from entering the ears. BioEars, soft silicone earplugs, are the first earplugs with exclusive Microban® antimicrobial technology, which prevents the growth of odor causing bacteria on the earplug. BioEars are reusable and come in a convenient carrying case. BioEars are available nationwide at most major drug stores in the ear care sections for a suggested retail price of $4.49 for a package of 3 pair.

Currently available online and hitting shelves nationwide in May 2009, ClearEars™ join BioEars in providing the tools necessary to help protect against ear infections caused by water exposure. While BioEars help prevent against ear infection by keeping the ears free of moisture, ClearEars absorb any water that may become trapped in the air during swimming, water sports, or even bathing.

The patent-pending ClearEars are soft, comfortable, revolutionary earplugs containing an FDA approved polymer that draws water from the ears. Safe for children and adults, ClearEars provide convenient, on the spot relief for removing water in the ear in 5-10 minutes. Available now at, ClearEars will be available at all major retailers by May 2009. Suggested retail price will be $5.99 for a package of 5 pairs.

For more information on BioEars and ClearEars, please log onto and

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Author: Archive Team


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