Industry News: FINIS Partners With Under Armour to Offer Technical Products to Sponsored Teams

LIVERMORE, California, July 31. FINIS, a world leader in technical swimming products announces a partnership with Under Armour Inc., an innovative performance brand specializing in apparel, footwear and accessories across numerous sports. Moving forward, all FINIS teams will be able to utilize the full range of Under Armour’s product offering for their team members, to keep them comfortable on the deck and for training out of the pool.

Currently, FINIS sponsored clubs, high schools and colleges around the world have access to all of the FINIS training equipment, team and championship swimwear needed to perform their best. FINIS’ custom swimwear has helped individualize teams and set them apart from the competition by implementing the team colors, logos and a unique look. In fact, these teams have seen an increase in unity with unique suits and training products, which translates to better practices and faster times. Partnering with Under Armour for team warm-ups, coach shirts and other athletic apparel for outside of the pool helps athletes optimize their training and performance. Together FINIS is able to broaden its technical product offering with great apparel and footwear, and Under Armour can establish itself in the competitive swimming world.

“Under Armour is a leader in the athletic industry,” commented FINIS CEO and President, John Mix. “As FINIS continues to grow, we want to provide our athletes with the best equipment and sportswear, whether it’s in the pool or on the pool deck. We are proud to partner with such a reputable company that cares about athletes like we do.”

FINIS will officially start offering Under Armour products to sponsored swim teams beginning August 1,
2013. To learn more about FINIS team sponsorships, contact

About Under Armour, Inc.:
Under Armour? is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. Their products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information about Under
Armour, visit

About FINIS:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to transmit music to the inner ear instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

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