Industry News: FINIS Hires Alan Welco as Managing Director

LIVERMORE, California, January 17. FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces that Alan Welco has joined the management team as a Managing Director responsible for sales worldwide. Alan brings over 30 years of successful sales management experience from the high technology industry, including the last 13 years at KLA-Tencor.

Welco was a collegiate swimmer and water polo player at DeAnza College and University of California, Santa Barbara. He graduated with a B.S. in Pharmacology, and went on to earn his MBA from Pepperdine University. When asked about joining the company, Welco said,

“I am very excited to join the FINIS team and help continue the rapid growth of this premier brand. I also feel that I am a great example of someone who has rediscovered the enjoyment of swimming, in large part due to FINIS' products such as the SwiMP3, Zoomers fins and Swimmer's Snorkel.”

For more information about FINIS, visit

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