SwimInfo Wire Debuts As Major News Source for Media Outlets -- August 5, 2004
Phoenix, Ariz., August 4. SPORTS Publications International launched SwimInfo Wire today. This free service allows news organizations, commercial and non-profit entities, such as swim clubs, to reprint articles posted on SwimInfo.com by simply registering for the service at SwimInfoWire.com.
Brent Rutemiller, CEO for Sports Publications International, publishers of Swimming World, SWIM Magazine, Swimming Technique and SwimInfo.com enthusiastically stated that, “The launch of SwimInfo Wire is our way of disseminating information about the sport of swimming throughout the world in order to promote the sport and help build the base. We fully expect the top news organizations, websites and other wire services to utilize this service in order to provide rich and timely content to their readers.
“In addition, we encourage swim clubs with websites to utilize this service to keep their members current on breaking news stories while educating parents and motivating athletes. If this service helps clubs recruit, educate and retain members, then this alone justifies the service,” concluded Rutemiller.
The United States Olympic Committee (USOC) will be using this service in order to provide content for its newly-released Olympic Fan Club , where fans can get customized content about their favorite sport.