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Sports Publications Redevelops Brand -- April 16, 2004 Sports Publications International company and magazine logos

Phoenix, Arizona, April 15. SPORTS Publications International, formerly known as Sports Publications, Inc. is proud to announce the redevelopment and debut of its new corporate logo. The logo will appear on all forms of corporate communications, within all publication media and will play an important role in the company’s marketing strategies for years to come.

“We wanted to develop a mark that can be incorporated into everything we do, in addition to creating a corporate brand that can sustain itself in the coming years,” explains Brent Rutemiller, CEO of Sports Publications International. “We are excited about the prospect of having a logo that will connect all of our publication media, including www.SwimInfo.com, and create a uniform brand with which our clients will identify.”

Sports Publications International (SPI) is the publisher of Swimming World, Swimming Technique, SWIM Magazine and www.SwimInfo.com. SPI has distinguished itself as the leading source of daily news within the swimming community worldwide, and has been publishing Swimming World since 1960.

Swimming World serves as the Official Magazine for the American Swimming Coaches Association (ASCA), the College Swimming Coaches Association of America (CSCAA), and the National Interscholastic Swimming Coaches Association of America (NISCA).

Swimming Technique serves as the Official Magazine for the United States Swim School Association (USSSA).

SWIM Magazine serves as the Official Magazine for United States Masters Swimming (USMS).

SwimInfo.com was recently awarded the “Best Swimming Website on the Internet” by PC Magazine.

For More information about Sports Publications, International call 1-800-511-3029