Step Into Swim and Every Child A Swimmer Combine Forces To Prevent Childhood Drowning

Photo By: George Shelley

The International Swimming Hall of Fame (ISHOF) will use its broadcast and media platforms to encourage donations for Every Child A Swimmer (ECAS).  The Pool and Hot Tub Foundation (PHTF) will be responsible for the administration of all ECAS donations including donor acknowledgments and issuance of grant awards.

In December of 2020, Rowdy Gaines became the Vice President of Partnerships and Development for PHTA with the responsibility of overseeing the Step Into Swim program.  He will be working closely with Brent Rutemiller, CEO of ISHOF and his staff to raise money for drowning prevention measures and awareness.

“I have worked my whole career to promote swim lessons and to prevent childhood drowning. I can’t think of a better partnership to further this cause than to work with ISHOF to make Every Child A Swimmer.” – Rowdy Gaines

“Through this collaboration, both PHTA and ISHOF will leverage our respective strengths to create learn-to-swim opportunities for communities across the country.  Together, we hope to increase conversations about water safety in order to mitigate the tragedy of unintentional drowning.” stated PHTA President and CEO Sabeena Hickman.

“This relationship builds upon the International Swimming Hall of Fame recent success with the Florida State Legislature where the Every Child A Swimmer bill passed requiring schools to inform parents on the importance of teaching their children how to swim.” – Bill Kent, Chairman of the International Swimming Hall of Fame


The Pool & Hot Tub Alliance (PHTA), is a non-profit organization with nearly 3,500 members from around the world. Established in 1956, PHTA supports, promotes, and protects the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities.

The Pool and Hot Tub Foundation (PHTF): PHTF is a division of PHTA, organized pursuant to Section 501(c)(3) of the IRC. PHTF provides education to the pool & hot tub industry, and is the fundraising and philanthropic arm for PHTA supported programs.

LOGO_Step into swim

Step Into Swim (SIS): The SIS campaign is a program created by the Pool & Hot Tub Foundation to prevent drowning by providing swimming lessons to children in under-privileged communities. Since its inception in 2012, SIS has provided grants to aquatic facilities across the country in order to fund swim lessons. To date, 280,000 kids have learned to swim as a result of these grants. SIS is a PHTF-registered trademark.

The International Swimming Hall of Fame (ISHOF): ISHOF is an organization organized under Section 501(c)(3) of the IRC with a primary mission to collaborate with aquatic organizations worldwide to preserve, educate and celebrate the history of aquatic sports while promoting swimming instruction for children through its Every Child A Swimmer program (ECAS).


Every Child A Swimmer (ECAS): ECAS is a registered trademark of the ISHOF and represents the ISHOF founding fathers’ spiritual mission: to prevent childhood drownings and further legislative action that would encourage parents to teach their kids how to swim before they enter kindergarten.

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2 years ago

The partnership of ECAS & PHTA is a tour de force in the prevention of childhood drowning. I’m looking forward to the growth and opportunity within this new relationship.

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