Industry News: Blueseventy Anticipates FINA’s Swim Suit Ruling

PHOENIX, Arizona, June 19. IN a press release distributed this morning, Blueseventy launched a preemptive strike in anticipation of FINA's next ruling on swimsuits expected June 22.

Here is the full release without edit:

Swimwear brand Blueseventy was one of thirteen brands to present their high-tech body suits to swimming's world governing body, FINA, yesterday (18 June 2009). However, the announcement of which suits will be approved has been delayed by two days until Monday 22 June.

The sport has been in disarray since FINA placed previously approved world record breaking suits on the banned list. The status of records set is still under question. Eleven BlueSeventy models were amongst 136 suits not approved for racing and have been effectively 'off the shelves' since last month.

It was banned on the basis of 'air-trapping' without any clarification of how this was being tested or measured. BlueSeventy called on the technical expertise of Huub Touissant of the University of Amseterdam to demonstrate that the suit does not trap air.

On this basis BlueSeventy is not proposing any alterations be made to its existing suits. The delay to FINA's announcement, originally scheduled for Saturday 20 June, is based on the French national federation's request to avoid disruption at their national championships, which are taking place this weekend.

BlueSeventy's Dean Jackson commented: "We presented a rock-solid argument that our suits do not trap air and feel this will help convince FINA to put us back on the list of approved suits. However, we are disappointed that the announcement has been delayed until Monday, as this is effectively another two days of lost sales opportunities."

Blueseventy will make a statement following the publication of FINAs new list on Monday 22nd June. This will be issued at 5pm GMT.

About blueseventy
blueseventy, aptly named to suggest 70% of the earth covered in water, is the world leader in triathlon and open water wetsuits, swimskins and googles. Since 1993, the Seattle-based company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more than 250 retail locations across the U.S. and in 15 countries.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.

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