SwimOutlet.com & U.S. Masters Swimming Renew Partnership Through 2016

SAN JOSE, California, SARASOTA, Florida, March 7. SWIMOUTLET.com, the web’s most popular swim shop, and U.S. Masters Swimming, the national governing body for adult swimming with more than 60,000 members, have renewed their partnership for three more years, through 2016.

The agreement includes added cross-promotions and a dedicated U.S. Masters Swimming collection of products on SwimOutlet.com. In 2013, SwimOutlet.com and U.S. Masters Swimming collaborated on a special Gold Medal Delivery video at the USMS Spring Nationals, providing giveaways and gear to swim meet participants, delivered by Olympic hero Jason Lezak and 2012 Olympian Emily Silver. The video, one of the most popular swimming videos on the web, is approaching 100,000 views.

SwimOutlet.com will also support activities at the 2014 Nationwide USMS Spring Nationals in Santa Clara, Calif.

“We’re proud to continue our partnership with U.S. Masters Swimming,” says Rob Penner, VP, Sports Marketing for SwimOutlet.com. “Their mission to encourage swimming among adults and provide membership benefits to adult swimmers across the country aligns closely with our mission to help people live healthier lives through sports and fitness.”

Rob Butcher, Executive Director of U.S. Masters Swimming, agrees. “The SwimOutlet Gold Medal Delivery video has been one of our most visible and successful promotions,” he says. “In every sense, it was a partnership; collaboration and execution was a mutual investment by SwimOutlet and USMS. It’s this type of trust and commitment we will build upon to further the missions of both our organizations.”

The SwimOutlet.com/U.S. Masters Swimming partnership began in 2008.

The above article is a press release submitted to Swimming World. To reach our audience, contact us at newsmaster@swimmingworldmagazine.com.

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Author: Jason Marsteller

Jason Marsteller is the general manager of digital properties at Swimming World. He joined Swimming World in June 2006 as the managing editor after previous stints as a media relations professional at Indiana University, the University of Tennessee, Southern Utah University and the Utah Summer Games.

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