Olympian James Guy Resigns with FINIS

FINIS Inc. is proud to announce the re-signing of 2017 World Champion and 2016 Olympic Medalist James Guy

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FINIS Inc. is proud to announce the re-signing of 2017 World Champion and 2016 Olympic Medalist James Guy.

Guy was first introduced to FINIS at age 13 while attending Millfield School. James was given an original monofin by a friend, which happened to be signed by FINIS Co-Founders, Pablo Morales and John Mix. Today James still uses the monofin religiously for his underwater and butterfly kick, as well as speed training. Little did anyone know that James would be competing with Team FINIS 12 years later!

Most recently, Guy had a stacked week of racing at the British Olympic Trials at the London Aquatic Center. Following finals for the 200m freestyle, Guy out performed his competition in both the 100m and 200m butterfly. Guy managed to shave 0.71 seconds off of his personal best in the 200m butterfly, finishing at 1:55.20. Furthermore, Guy also placed first in the 100m butterfly, with a time of 51.44, slightly under the British Record. While Guy is still under consideration for relays, his individual performance secured his spot on the 2021 British Olympic team.

“We are delighted to re-sign James Guy for another 2 years. James has been instrumental in our tech suit designs over the past 4 years and will continue to support FINIS in product innovation. James and FINIS share the same values of family first and a dedicated work ethic to make for a better future,” said Ross Davenport, Three time Olympian and FINIS International Business Development Manager

“James has so much passion for training and racing it is infectious. I get messages from James after he has had a great training session or when he has a thought about getting faster.  We love including him in our product development evaluations. After his first test swim with our new Smart Goggle, I received this message at 7AM: ‘Love these Smart Goggles! Unreal!’ Having fun like this is why we do what we do,” said John Mix, FINIS Co-Founder

FINIS is looking forward to watching James later this week at the European Championships in Hungary and later this summer in Tokyo!


John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in Northern California in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through innovation, high-quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

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