Matt Grevers Newest High-Profile Athlete To Invest In THEMAGIC5


THEMAGIC5 announce six-time Olympic medalist Matt Grevers as new investor. The American backstroke and freestyle swimmer will partner with THEMAGIC5 as an athlete as well as an investor. “Getting Matt on board is a huge milestone for our business, he’s one of the biggest names in US swimming and his testament to our product and our team will really help us make swimming better for everyone” says Rasmus Barfred, co-founder of THEMAGIC5. 

Grevers, who holds four Olympic gold medals and represented the United States of America at the 2008 Beijing and 2012 London Olympics, was initially introduced to THEMAGIC5 by a friend.

“I tried a pair and I thought it was awesome. The whole process of scanning your face and getting to pick the style, it really felt like a custom goggle all the way throughout the process. I’m really tall and my dimensions are strange, it’s hard to find something that fits.”

THEMAGIC5 uses technology unlike any other goggle company. Its app takes thousands of precise measurements of a swimmer’s face to create goggles with a custom fit. Gaskets and nose pieces are individually tailored to eliminate common swimming frustrations like goggle leaks and facial discomfort caused by poor fit or too much suction.


Photo Courtesy: JACK SPITSER

“To find goggles that fit perfectly, it checks a box of relief for you. That’s what really drew me to the goggles: there’s no tinkering around or adjustments. The way you get it is the best way it fits on you and that’s because it’s scanned to your face,” Grevers states. 

THEMAGIC5 uses 3D printing of the lenses and direct-to-consumer sales to allow the goggles to be made and sold at a price comparable to mass-produced competitors, creating a comfortable and high-performance swimming experience for all.

“I believe in their product and I believe I can have a positive impact to make their product more valuable and have more exposure,” Grevers says. “There’s a great need of this technology in the swimming world and then beyond. It’s really limitless opportunities.”

Grevers also joins THEMAGIC5 as an investor. The innovation and potential of the technology appealed to Grevers not just an athlete but also as an investor. Grevers is involved in real estate and business investment and saw a unique opportunity with THEMAGIC5 to bring together his swimming expertise and business.

“THEMAGIC5 have the kind of qualities that I’m drawn to. Incredible, thoughtful people full of integrity that want the best for their product, the company, and their customers. Then they have this great technology on top of it. I see tremendous growth and opportunity in the swimming world and beyond. I want to be a part of that.” 


Photo Courtesy: JACK SPITSER

The above press release was posted by Swimming World in conjunction with TheMagic5.  For press releases and advertising inquiries please contact


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