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ASCA Announces New Award for 2022, Impact Coach of the Year

The American Swimming Coaches Association (ASCA) is proud to announce a new award this year to recognize coaches who have committed extraordinary time and energy to positively impact the lives of others through their dedication, hard work, and service. The ASCA Impact Coach of the Year Award will be...

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SwimOutlet Launches New Fundraising Options for Teams

SwimOutlet.com, the web’s most popular swim shop, has elevated its industry-leading team store platform this week with two key features developed to help swim coaches, swim clubs, and team managers fundraise and streamline team orders. As teams increasingly ask for new and unique fundraisin...

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Colorado Time Systems Renews Partnership with U.S. Masters Swimming

Colorado Time Systems, a PlayCore company, is pleased to announce the partnership renewal with U.S. Masters Swimming through 2025.   Colorado Time Systems continues its designation as the “Official Timing Partner of U.S. Masters Swimming,” and will provide members and facilities with training tools ...

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Mizuno Swim USA re-signs Olympian and Worlds Medalist Jay Litherland

Mizuno, a global leader in sports apparel and equipment, has resigned Jay Litherland through 2024 after a successful past year in the pool in Tokyo. With this partnership, Mizuno Swim USA will utilize Jay’s expertise in the swim space to advance their product line and greater serve the swim industry...

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FINIS Smart Goggles Now Include Stroke Rate - Win Your Own Pair!

Think you have your head wrapped around stroke rate? Tell us about it! Answer 5 short questions in the survey below and be entered for a chance to win a free FINIS Smart Goggle, Powered by Ciye™! FINIS Inc. has announced that the FINIS Smart Goggle, powered by Ciye™, now tracks and displays stroke r...

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The World's First Folding Fins Available on Kickstarter

Exotech Company has kicked off the Kickstarter campaign for their revolutionary product – Folding Fins. Inspired by nature, Folding Fins, will allow you to take them in your luggage and across the world so when you take a dive or go swimming you can do it with Your own equipment! The regular fins ar...

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TYR Sport Signs Olympic Medalist Claire Curzan

TYR Sport Signs Olympic Medalist Claire Curzan At just 17-years-old, Claire Curzan is a rising victor in the water. A 15x Individual NAG record holder and the youngest female athlete to hold an American Record, Curzan has been a facet on the national stage for years.  She exploded onto the internati...

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arena renews contract of Dutch backstroke champion Kira Toussaint

arena is pleased to announce the renewal of its partnership with Dutch backstroke swimmer, Kira Toussaint. The 27-year-old 2020 European 50m backstroke champion and 2021 European short course champion in all three individual backstroke events is now contracted with the Italian waterwear brand throug...

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USA Swimming Announces Streaming Partnership with LiveBarn

USA Swimming Announces Streaming Partnership with LiveBarn USA Swimming on Wednesday announced a three-year deal with LiveBarn to become the official supplier of live and on-demand streaming video of events. LiveBarn is a global leader in live streaming amateur and youth sporting events. It will bec...

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Fluidra Commits $100,000 to Step Into Swim Program

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.  Through the Step Into Swim initi...