Industry

Two-time Olympian Jay Litherland has signed with Mizuno in a deal announced on Wednesday. Litherland qualified for the Tokyo Olympics by finishing second in the 400 individual medley at the U.S. Olympic Swimming Trials in Omaha. It will be his second trip to the Olympics after competing in Rio de Ja...

The Soul Cap has been rejected for use at the Olympics, according to a recent FINA decision. The Soul Cap is a cap designed for swimmers with long, voluminous and Afro hair and was designed to help encourage more black women to begin swimming and to break down racial stereotypes that are attributed ...

The Hampton Virginia Aquaplex, Virginia’s largest competitive aquatic facility, is opening summer 2022. As Coastal Virginia’s geographic center and the proud home of the world’s greatest natural harbor, Hampton’s aquatic heritage is as deep as the Chesapeake Bay and as vast as the Atlantic Ocean. It...

THEMAGIC5 announce six-time Olympic medalist Matt Grevers as new investor. The American backstroke and freestyle swimmer will partner with THEMAGIC5 as an athlete as well as an investor. “Getting Matt on board is a huge milestone for our business, he’s one of the biggest names in US swimming and his...

Long distance/open-water specialist is first U.S. Olympic swimmer to rep custom-fit goggle brand LOS ANGELES, CA. – The CG Sports Company announced today that their client, 2-time U.S. Olympian Jordan Wilimovsky, has signed a multi-year deal with THEMAGIC5, the world’s first custom-fit goggle compan...

FINIS Inc. is proud to announce the signing of Zach Harting.   Zach Harting has signed his first major suit deal since completing his collegiate career at the University of Louisville in 2019. Zach joins FINIS’s roster of sponsored athletes that includes Olivia Smoliga, Anthony Ervin, Mallory Weggem...

FINIS Smart Goggle, powered by Ciye™ has officially entered the smart goggle game, providing the consumer with one of the most important things: CHOICE! FINIS partnered with Ciye™ (Coach In Your Eye), to deliver the most innovative and interactive swimming experience to date. Whether you are a begin...

Colorado Time Systems (CTS), a PlayCore company, is pleased to release its Virtual Meet Software Solution. This solution is designed to provide the ultimate experience in virtual swimming competitions by facilitating dual meets at two separate facilities to share real-time data between the two sites...

The above press release was posted by Swimming World in conjunction with FINISSwim.com. For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com. It is National Water Safety Month! With summer approaching, and pools reopening, more and more people are headed back to ...

Longer days and warmer nights mean summer is just around the corner! Some of our favorite childhood memories are in the swimming pool, playing in the sprinklers, or pretty much anything involving the water. After countless sunburns, the heat of the day starts to give way, and swimming at night becom...

TYR Sport on Thursday announced the signing of Michael Andrew, adding the world champion American swimmer to its ranks of athletes. “We are thrilled to partner with Michael Andrew on his road to Tokyo,” Matt DiLorenzo, CEO of TYR Sport, said in a press release. “Michael is an incredibly talented and...

Olympic relay gold medalist Cody Miller has officially signed with Speedo, he announced on his YouTube channel and on social media. "I couldn’t be more excited to represent the GREATEST Swim Brand on Planet Earth," Miller wrote. "So stoked for what the future has in store for us, very exciting stuff...

Swimming Australia is pleased to announce the renewal of its partnership with iconic swimwear brand, arena. The partnership, which is an extension on the previous four-year agreement, will see arena confirm to be the official swimwear and apparel partner of the Australian Dolphins swim team until De...

Competitive swimmers training at SPIRE Academy boarding school are now working out with the XI-PRO, an innovative aquatic resistance training device from GMX7 that is revolutionizing how these athletes train in the water. Weighing in at less than five pounds, the X1-PRO device is six inches long wit...

Speedo, the world’s leading swimwear brand, has signed American sprint freestyle swimmer Abbey Weitzeil to join its roster of swimming superstars ahead of the Olympic Games in Tokyo this summer. Weitzeil, who won two medals (one gold, one silver) at the Rio Games in 2016, has signed her first perfor...

Fitter and Faster Swim Camps has promoted Brett Hawke to Vice President of Swimming Performance and Education. Hawke is responsible for ensuring Fitter and Faster continues producing the most effective swim camp experiences in the world. In his position as Development Director of Swim Camps, Hawke h...

Colorado Time Systems (CTS), a PlayCore company, is pleased to announce their continued partnership as the Official Timing and Scoring Partner of USA Water Polo. This long-running partnership remains in effect through 2022. As the Official Timing and Scoring Partner, Colorado Time Systems will provi...

New partnership will bring augmented-reality performance metrics displayed on FORM goggles to the homes of thousands of swim spa swimmers worldwide FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Thro...

Spectrum Aquatics, a PlayCore company, has partnered with Navitas Credit Corp to offer financing to customers for their Aquatic Adventure Zone products. This includes the pool climbing walls, AquaZip'N®, poolside slides, and more. “We are excited about our partnership with Navitas Credit Corp. Toget...

As intercollegiate athletic administrators, coaches and student-athletes prepare for the unprecedented opportunities — and challenges — that will result from the Name, Image and Likeness (NIL) paradigm shift, a new advisory firm with a unique perspective is being formed to support its partners in su...