Industry

The American Swimming Coaches Association (ASCA) is proud to announce a new award this year to recognize coaches who have committed extraordinary time and energy to positively impact the lives of others through their dedication, hard work, and service. The ASCA Impact Coach of the Year Award will be...

SwimOutlet.com, the web’s most popular swim shop, has elevated its industry-leading team store platform this week with two key features developed to help swim coaches, swim clubs, and team managers fundraise and streamline team orders. As teams increasingly ask for new and unique fundraisin...

FINIS, Inc. and McDonald Management announce the sponsorship of Australian Olympic Gold Medalist and world record holder, Meg Harris. [caption id="attachment_502992" align="alignleft" width="450"] Photo Courtesy: FINIS[/caption] FINIS is proud to officially announce the partnership that will run thr...

Colorado Time Systems, a PlayCore company, is pleased to announce the partnership renewal with U.S. Masters Swimming through 2025.   Colorado Time Systems continues its designation as the “Official Timing Partner of U.S. Masters Swimming,” and will provide members and facilities with training tools ...

The American Swimming Coaches Association is proud to announce the 2022 ASCA World Clinic will take place in Las Vegas, Nevada, September 7-11. This year’s event promises to be one of the biggest and best ever, with headliners including Mel Marshall, Ron Aitken, Todd DeSorbo, Russell Mark, Braden Ho...

Mizuno, a global leader in sports apparel and equipment, has resigned Jay Litherland through 2024 after a successful past year in the pool in Tokyo. With this partnership, Mizuno Swim USA will utilize Jay’s expertise in the swim space to advance their product line and greater serve the swim industry...

Think you have your head wrapped around stroke rate? Tell us about it! Answer 5 short questions in the survey below and be entered for a chance to win a free FINIS Smart Goggle, Powered by Ciye™! FINIS Inc. has announced that the FINIS Smart Goggle, powered by Ciye™, now tracks and displays stroke r...

Kenall is starting the New Year with a new product offering built specifically to mitigate the challenges of one of lighting’s most demanding environments -- natatoriums. Drawing on decades of experience in the tunnel lighting market, Kenall’s new Ingress Protection rated (IP66) EnviroPro IN9 series...

Exotech Company has kicked off the Kickstarter campaign for their revolutionary product – Folding Fins. Inspired by nature, Folding Fins, will allow you to take them in your luggage and across the world so when you take a dive or go swimming you can do it with Your own equipment! The regular fins ar...

Stoke and data analysis expert Russell Mark will join Coaches Eddie Reese, Carol Capitani, Mitch Dalton, Jill Sterkel, Brendan Hanson and Colin Kennedy at this year’s Legends of Texas Clinic at the University of Texas at Austin, April 8-10, 2022.  Mark will also teach the ASCA Level 2 stroke school ...

FINIS, Inc., the worldwide leader in technical swim products, is proud to announce the global pre-launch of their newest paddle, the Manta. Larger than any of their existing paddles, the Mantas were designed to increase strength and distance-per-stroke. [caption id="attachment_498600" align="align.....

TYR Sport Signs Olympic Medalist Claire Curzan At just 17-years-old, Claire Curzan is a rising victor in the water. A 15x Individual NAG record holder and the youngest female athlete to hold an American Record, Curzan has been a facet on the national stage for years.  She exploded onto the internati...

The American Swimming Coaches Association announced former USA Swimming High Performance Manager Russell Mark has joined ASCA as its Performance and Education Advisor. Mark is widely considered one of the most respected experts of stroke technique analysis, performance trends and race data. In this ...

The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of ...

arena is pleased to announce the renewal of its partnership with Dutch backstroke swimmer, Kira Toussaint. The 27-year-old 2020 European 50m backstroke champion and 2021 European short course champion in all three individual backstroke events is now contracted with the Italian waterwear brand throug...

USA Swimming Announces Streaming Partnership with LiveBarn USA Swimming on Wednesday announced a three-year deal with LiveBarn to become the official supplier of live and on-demand streaming video of events. LiveBarn is a global leader in live streaming amateur and youth sporting events. It will bec...

As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education.  Through the Step Into Swim initi...

Swimming Technique Concepts: Maximizing Velocity For Backstroke, Breaststroke By Rod Havriluk, Ph.D. Previous articles in this swimming technique series presented data about the stroke cycle component times for the arms of elite male sprinters for all four strokes. The data showed that swimmers do n...

The American Swimming Coaches Association (ASCA) is excited to announce the Midwestern Coaches Clinic in Indiana will be held April 15-16, 2022 at Fishers High School in Fishers, Indiana. Featured speakers include Braden Holloway, the head coach at North Carolina State University, Carmel Swim Club c...

SwimTopia Teams Now Have Easy Access to Adding Team Stores Powered by SwimOutlet to Their Websites SwimOutlet, the web’s most popular swim shop, and SwimTopia, the #1 platform for summer/rec swim teams across the U.S., have entered into a partnership to offer a best-in-class team sales experien...