Read moreASCA Announces New Award for 2022, Impact Coach of the Year23 May 2022The American Swimming Coaches Association (ASCA) is proud to announce a new award this year to recognize coaches who have committed extraordinary time and energy to positively impact the lives of others through their dedication, hard work, and service. The ASCA Impact Coach of the Year Award will be...
Read moreSwimOutlet Launches New Fundraising Options for Teams17 May 2022 SwimOutlet.com, the web’s most popular swim shop, has elevated its industry-leading team store platform this week with two key features developed to help swim coaches, swim clubs, and team managers fundraise and streamline team orders. As teams increasingly ask for new and unique fundraisin...
Read moreMeg Harris, Olympic Gold Medalist, and World Record Holder Joins Team FINIS21 April 2022FINIS, Inc. and McDonald Management announce the sponsorship of Australian Olympic Gold Medalist and world record holder, Meg Harris. [caption id="attachment_502992" align="alignleft" width="450"] Photo Courtesy: FINIS[/caption] FINIS is proud to officially announce the partnership that will run thr...
Read moreColorado Time Systems Renews Partnership with U.S. Masters Swimming19 April 2022Colorado Time Systems, a PlayCore company, is pleased to announce the partnership renewal with U.S. Masters Swimming through 2025. Colorado Time Systems continues its designation as the “Official Timing Partner of U.S. Masters Swimming,” and will provide members and facilities with training tools ...
Read more12022 ASCA World Clinic in Las Vegas to Feature Mel Marshall, Ron Aitken, Todd DeSorbo, Russell Mark, and New Interactive Format17 March 2022The American Swimming Coaches Association is proud to announce the 2022 ASCA World Clinic will take place in Las Vegas, Nevada, September 7-11. This year’s event promises to be one of the biggest and best ever, with headliners including Mel Marshall, Ron Aitken, Todd DeSorbo, Russell Mark, Braden Ho...
Read moreMizuno Swim USA re-signs Olympian and Worlds Medalist Jay Litherland14 March 2022Mizuno, a global leader in sports apparel and equipment, has resigned Jay Litherland through 2024 after a successful past year in the pool in Tokyo. With this partnership, Mizuno Swim USA will utilize Jay’s expertise in the swim space to advance their product line and greater serve the swim industry...
Read moreFINIS Smart Goggles Now Include Stroke Rate - Win Your Own Pair!08 March 2022Think you have your head wrapped around stroke rate? Tell us about it! Answer 5 short questions in the survey below and be entered for a chance to win a free FINIS Smart Goggle, Powered by Ciye™! FINIS Inc. has announced that the FINIS Smart Goggle, powered by Ciye™, now tracks and displays stroke r...
Read moreKenall's New Stainless Luminaire is a Brilliant Solution for Natatoriums04 March 2022Kenall is starting the New Year with a new product offering built specifically to mitigate the challenges of one of lighting’s most demanding environments -- natatoriums. Drawing on decades of experience in the tunnel lighting market, Kenall’s new Ingress Protection rated (IP66) EnviroPro IN9 series...
Read moreThe World's First Folding Fins Available on Kickstarter04 March 2022Exotech Company has kicked off the Kickstarter campaign for their revolutionary product – Folding Fins. Inspired by nature, Folding Fins, will allow you to take them in your luggage and across the world so when you take a dive or go swimming you can do it with Your own equipment! The regular fins ar...
Read moreRussell Mark Added to Star-Studded Lineup at ASCA Legends of Texas Clinic at University of Texas-Austin, April 8-1003 March 2022Stoke and data analysis expert Russell Mark will join Coaches Eddie Reese, Carol Capitani, Mitch Dalton, Jill Sterkel, Brendan Hanson and Colin Kennedy at this year’s Legends of Texas Clinic at the University of Texas at Austin, April 8-10, 2022. Mark will also teach the ASCA Level 2 stroke school ...
Read moreFINIS Introduces Its Largest Strapless Paddles To-Date - Introducing Manta Paddles01 March 2022FINIS, Inc., the worldwide leader in technical swim products, is proud to announce the global pre-launch of their newest paddle, the Manta. Larger than any of their existing paddles, the Mantas were designed to increase strength and distance-per-stroke. [caption id="attachment_498600" align="align.....
Read moreTYR Sport Signs Olympic Medalist Claire Curzan25 February 2022TYR Sport Signs Olympic Medalist Claire Curzan At just 17-years-old, Claire Curzan is a rising victor in the water. A 15x Individual NAG record holder and the youngest female athlete to hold an American Record, Curzan has been a facet on the national stage for years. She exploded onto the internati...
Read more2ASCA hires Performance and Stroke Technique Guru Russell Mark to Provide World-Class Content for ASCA Coach Education15 February 2022The American Swimming Coaches Association announced former USA Swimming High Performance Manager Russell Mark has joined ASCA as its Performance and Education Advisor. Mark is widely considered one of the most respected experts of stroke technique analysis, performance trends and race data. In this ...
Read moreUSA Swimming Foundation Awards $898,184 in 2022 Grant Funding for Swim Lesson Providers10 February 2022The USA Swimming Foundation today announced that it has awarded $898,184 to learn to swim programs across the country through its 2022 grant program – the largest ever dollar amount awarded through its grant program for swim lesson providers. A gift of $200,000 from Step Into Swim, an initiative of ...
Read morearena renews contract of Dutch backstroke champion Kira Toussaint10 February 2022arena is pleased to announce the renewal of its partnership with Dutch backstroke swimmer, Kira Toussaint. The 27-year-old 2020 European 50m backstroke champion and 2021 European short course champion in all three individual backstroke events is now contracted with the Italian waterwear brand throug...
Read moreUSA Swimming Announces Streaming Partnership with LiveBarn09 February 2022USA Swimming Announces Streaming Partnership with LiveBarn USA Swimming on Wednesday announced a three-year deal with LiveBarn to become the official supplier of live and on-demand streaming video of events. LiveBarn is a global leader in live streaming amateur and youth sporting events. It will bec...
Read moreFluidra Commits $100,000 to Step Into Swim Program08 February 2022As part of its goal to bring the joy and substantial benefits of swimming to children across all communities, Fluidra committed $100,000 to the Pool & Hot Tub Foundation (PHTF) initiative Step Into Swim, a national program dedicated to providing safe swim education. Through the Step Into Swim initi...
Read moreSwimming Technique Concepts: Maximizing Velocity For Backstroke, Breaststroke07 February 2022Swimming Technique Concepts: Maximizing Velocity For Backstroke, Breaststroke By Rod Havriluk, Ph.D. Previous articles in this swimming technique series presented data about the stroke cycle component times for the arms of elite male sprinters for all four strokes. The data showed that swimmers do n...
Read moreASCA Announces Braden Holloway, Carmel Coaches and Cathy Wright Eger to Headline 2022 Midwestern Coaches Clinic in Indiana at Fishers High School, April 15-1631 January 2022The American Swimming Coaches Association (ASCA) is excited to announce the Midwestern Coaches Clinic in Indiana will be held April 15-16, 2022 at Fishers High School in Fishers, Indiana. Featured speakers include Braden Holloway, the head coach at North Carolina State University, Carmel Swim Club c...
Read moreSwimOutlet & SwimTopia Partner to Offer a Seamless SwimOutlet Team Store Experience for over 1,800 Swimtopia Teams28 January 2022 SwimTopia Teams Now Have Easy Access to Adding Team Stores Powered by SwimOutlet to Their Websites SwimOutlet, the web’s most popular swim shop, and SwimTopia, the #1 platform for summer/rec swim teams across the U.S., have entered into a partnership to offer a best-in-class team sales experien...