Industry

As intercollegiate athletic administrators, coaches and student-athletes prepare for the unprecedented opportunities — and challenges — that will result from the Name, Image and Likeness (NIL) paradigm shift, a new advisory firm with a unique perspective is being formed to support its partners in su...

Really real-time results. Happy New Year, Nerds! Today SwimNerd announces the release of their newest innovation – this one for your swim meets – and it is awesome. It’s called Swimnerd Live and it creates a virtual scoreboard for your swim meet so that anyone with an internet connection, on any dev...

Ready to get back into the pool? Start the new year right by using the Swim.com app for your next swim workout! No Pool? Don't worry. Swim.com has you covered with a great dryland challenge! Complete any challenge to be entered to win one of thirty $50 SwimOutlet Gift Cards! In total, they are g...

Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development: To Begin Role in 2021 Pool & Hot Tub Alliance (PHTA) announced that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021. Rowdy Gaines joins PHTA with impressive achievements both ...

Who among elite swimmers doesn’t do yoga these days for the flexibility training, core muscle strength -- and most importantly, meditative qualities? Recognizing that yoga has become a popular cross-training activity for many competitive swimmers, SwimOutlet.com has launched its own Yoga for Swi...

A revolutionary new device manufactured by St. Petersburg-based GMX7 is allowing competitive swimmers across the world to add resistance to their swim training regimen in a safe, effective, portable and easy-to-use manner. From reigning 100-meter butterfly world-record holder and 2-time Olympic gold...

Speedo, the world's leading swimwear brand, has announced the appointment of four-time Olympic medallist Cullen Jones to its North America team.  Jones, who is known for his illustrious career as a competitive swimmer, joins Speedo as Philanthropic Sales Manager. He will lead the brand's fundraising...

The sense of smell is closely linked with memory, probably more so than any of our other senses. Those with full olfactory function may be able to think of smells that evoke particular memories. Anyone who has spent time around a pool can tell you that there is a certain scent from chemicals in a bu...

Swim Coach provides you with varied and effective trainings to improve your swimming according to your individual needs. Many swimmers who do not have the possibility to train in a club know the problem: You decide to do an extensive training session but once in the pool you are unsure how to train....

Looking for the perfect gift for the swimmer in your life? Here are the seven best gifts for swimmers. Swimmers might look like an easy bunch to shop for. Swim goggles. Cap. Swimsuit. Done. But not so fast. Swimmers are constantly on the hunt for ways to improve in the water, and there is no shortag...

In honour of World Mental Health Day tomorrow, Speedo wants to encourage more people to get in the water and experience the benefits that swimming can have on your mental health. To explore further, Speedo has collaborated with the sports psychologists at BelievePerform to dig deeper into t...

THEMAGIC5—maker of the world's first custom-fitted swimming goggles—has announced a special-edition swimming goggle with proceeds benefiting the fight against breast cancer. The limited-edition Pink Magic Mirror Silver will be available through October, with $5 from each purchase donated. [caption i...

Following months of design and testing by both novice and professional swimmers, Stingray produced its first product, the Stinger 2.0 wetsuit for both men and women. The wetsuit, which features a unique Stingray chest panel, also features Yamamoto neoprene, titanium glide skin coating and Air Tech a...

You have a beautiful indoor aquatics facility. But where are your swimmers? How do you safely welcome back athletes and leisure swimmers now that U.S. facilities are re-opening despite the continued threat of COVID-19 transmission? BioOx®, a 100 percent natural solution, scientifically proven to ful...

When we were told to stay home and social distance in March, we weren’t sure how long we’d be fighting a global pandemic. By late May, many of us felt anxious and ready to get back to some normalcy. All throughout the US, pools considered whether or not they could meet social distance requirements a...

Adding to its growing list of honors, the X1-PRO garnered a prestigious 2020 International Design Excellence Award (IDEA), one of the most sought-after awards in international design. In the category of sports, leisure, and recreation, the aquatic resistance training device won the bronze in recogni...

arena USA announced today that they have signed an official endorsement deal with USA sprinter, Natalie Hinds. “I am beyond excited to partner with Arena to continue my professional swimming career” says Natalie about her new partnership. “Not only do I feel supported by an amazing new family, but I...

Practical Training Book is a Must-have for Time-Crunched Triathletes & Open-Water Swimmers Expert coaches and authors Conrad Goeringer (The Working Triathlete), and Rob Sleamaker ( SERIOUS Training for Endurance Athletes) have announced the publication of their new book, Triathlon Freestyle Simplifi...

FINIS X JOLYN Collab Puts Athletes First FINIS, Inc. and JOLYN Clothing announce the end of exclusive team contracts. The collaboration from two storied California brands is designed to put athletes first and upend the one-size fits all model of team sales.  Every swimmer has a unique stroke, body t...

How the GMX7 X1-PRO Works on a Biological Level The goal of all training is to improve our Swimming Machine biology. We want to send the signals to our muscles, blood vessels, heart and nerves that promote improvement which results in faster swimming. The better the training, the better the signal, ...