Read more1A Relaxed Rule 40 Will Allow Athletes Greater Endorsement Opportunities at Tokyo Games24 May 2021A Relaxed Rule 40 Will Allow Athletes Greater Endorsement Opportunities at Tokyo Games Remember Ryan Lochte’s “Jeah!” sunglasses from the 2012 London Olympics? The plastic pinhole shades, marked at $14.95 a pop and now nowhere to be found, sported a phrase that the swimmer adapted from Young Jeezy’s...
Read moreIOC To Consult Members As EC Says Olympic Charter Must Change To Grant European Athletes Their Rights03 December 2019European Commission competition authority Says Olympic Charter Must Change To Grant All European Athletes Their Rights The International Olympic Committee (IOC) is to consult athletes, National Olympic Committees and other stakeholders after being "invited" by the European Commission (EC) to end its...
Read moreBritish Olympic Association & Athletes Reach Agreement Over IOC Rule 4012 March 2020British athletes will have greater freedom to promote personal sponsors during Tokyo 2020 after an agreement was reached with the British Olympic Association (BOA) over the International Olympic Committee’s Rule 40. The IOC amended Rule 40 last year which limited athletes from endorsing their ow.....