{"id":656653,"date":"2026-11-02T09:46:08","date_gmt":"2026-11-02T17:46:08","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=656653"},"modified":"2026-11-02T10:50:23","modified_gmt":"2026-11-02T18:50:23","slug":"the-new-era-of-asca-is-here-modernized-certification-new-website-mobile-app-and-more-ways-to-connect","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/the-new-era-of-asca-is-here-modernized-certification-new-website-mobile-app-and-more-ways-to-connect\/","title":{"rendered":"The New Era of ASCA Is Here: Modernized Certification, New Website, Mobile App and More Ways to Connect"},"content":{"rendered":"<p><strong>The New Era of ASCA Is Here: Modernized Certification, New Website, Mobile App and More Ways to Connect<\/strong><\/p>\n<p><b>The American Swimming Coaches Association (ASCA) launches a new digital experience, expanded educational content and enhanced resources to make coaching education, professional development and membership benefits more accessible to coaches at every level.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The American Swimming Coaches Association (ASCA) has officially entered a new era. As the swimming coaching profession faces new opportunities and challenges, ASCA is taking deliberate steps to strengthen its role as the leading organization dedicated to educating, supporting and advocating for coaches. Guided by its strategic vision, ASCA is investing in better ways to deliver education, improve coach certification, advance professional development, connect coaches and provide meaningful membership value.\u00a0<\/span><\/p>\n<p><b>Explore the new ASCA experience at <\/b><a href=\"https:\/\/www.swimmingcoach.org\"><b>www.swimmingcoach.org<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Key features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New Member Dashboard:<\/b><span style=\"font-weight: 400;\"> A central location for membership information, certification and engagement recognition, and continuing education.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Updated Website:<\/b><span style=\"font-weight: 400;\"> An easier way to discover ASCA programs, resources, news and professional development opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile App:<\/b><span style=\"font-weight: 400;\"> Another way to access ASCA recorded talks, Russell Mark\u2019s technique and data libraries, and stay connected while on the go.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Updated Learning Management System:<\/b><span style=\"font-weight: 400;\"> A redesigned platform for accessing courses and continuing education.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online Community:<\/b><span style=\"font-weight: 400;\"> A way for coaches to connect to peers around the world and access the Workout Exchange.<\/span><\/li>\n<\/ul>\n<p><b>A New Certification System Built to Elevate the Profession<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most significant changes is ASCA&#8217;s redesigned certification system, developed with direct input from its members. The ASCA Education Committee, led by Bolles Head Coach <\/span><b>Peter Verhoef<\/b><span style=\"font-weight: 400;\">, played a key role in shaping the new pathways to ensure the system reflects coaches&#8217; needs, professional goals and desire for meaningful continuing education.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new system places greater emphasis on education, practical knowledge and continued professional growth.\u00a0 It removes the previous athlete-performance requirement, recognizing that a coach&#8217;s professional development should be measured through education and experience.\u00a0 The ASCA Course Catalog used at Level 4 and Level 5 will continue to expand, with a plan to add three to four new courses each year.<\/span><\/p>\n<p><b>The new certification system includes five redefined levels with all new courses:<\/b><\/p>\n<p><b>LEVEL 1 | COACHES TOOLKIT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Foundational resources for coaches beginning their professional development journey.<\/span><\/p>\n<p><b>LEVEL 2 | THE STROKES<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Stroke technique education taught by the master, Russell Mark<\/span><\/p>\n<p><b>LEVEL 3 | SEASON PLANNING &amp; WORKOUT PLANNING<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now 2 core courses: Season Planning Framework and Daily Workout Planning and Design<\/span><\/p>\n<p><b>LEVEL 4 | ADVANCED COACH<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Six courses of choice from the ASCA Course Catalog, plus 3 ASCA Lives<\/span><\/p>\n<p><b>LEVEL 5 | ELITE COACH<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Six courses of choice from the ASCA Course Catalog, plus 3 ASCA Lives, plus attend an in-person event or clinic<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since performance is no longer a requirement for ASCA certifications, ASCA is also introducing a new <\/span><b>Athlete Performance Star Recognition Program<\/b><span style=\"font-weight: 400;\">, which awards three-, four- or five-star recognition based on athlete performance levels and achievements. This provides a separate way to recognize and celebrate coaching accomplishments through athlete performance.<\/span><\/p>\n<p><b>MORE ACCESSIBLE AND VALUABLE RESOURCES\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The launch represents a significant investment in ASCA&#8217;s mission to inspire, support and advocate for swim coaches while elevating the profession and uniting coaches at every level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Our goal is to make ASCA more accessible, more valuable and more connected to the everyday needs of coaches,&#8221; said <\/span><b>Jennifer LaMont<\/b><span style=\"font-weight: 400;\">, ASCA CEO. &#8220;This is about more than a new website. We&#8217;re building a better experience for coaches to access the best and most reliable education, earn certifications, connect with their colleagues and take advantage of the resources ASCA provides.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe transformation reflects a commitment by the ASCA Board of Directors to modernize the organization, deliver greater value to members and elevate our profession,\u201d said Board President <\/span><b>Bill Dorenkott<\/b><span style=\"font-weight: 400;\">, Director of Swimming and Diving at Ohio State University.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bringing this vision to life required more than a year of planning, collaboration and execution by the ASCA staff. <\/span><b>Ariel Hodges<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Sarah Winstead<\/b><span style=\"font-weight: 400;\"> played instrumental roles in translating the organization&#8217;s <\/span><span style=\"font-weight: 400;\">strategic vision into the digital platforms, educational resources and enhanced member experience now available to coaches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As this new era begins, the staff and board welcome feedback from members and the coaching community. Coaches can share comments, questions and suggestions with any staff member or email <\/span><a href=\"mailto:asca@swimmingcoach.org\"><b>asca@swimmingcoach.org<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Getting Started with the New ASCA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All swim coaches are encouraged to join ASCA to get connected! Current members will receive an email with first-time login instructions. For questions or assistance, contact <\/span><a href=\"mailto:membership@swimmingcoach.org\"><b>membership@swimmingcoach.org<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the new experience and learn more about membership at <\/span><a href=\"https:\/\/www.swimmingcoach.org\"><span style=\"font-weight: 400;\">www.swimmingcoach.org<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Era of ASCA Is Here: Modernized Certification, New Website, Mobile App and More Ways to Connect The American Swimming Coaches Association (ASCA) launches a new digital experience, expanded<\/p>\n","protected":false},"author":7533,"featured_media":656652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,18,7],"tags":[28838],"class_list":["post-656653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-coaches-education","category-usa","tag-asca-2"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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