{"id":656234,"date":"2026-10-28T09:45:59","date_gmt":"2026-10-28T16:45:59","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=656234"},"modified":"2026-10-28T09:45:59","modified_gmt":"2026-10-28T16:45:59","slug":"stars-align-la28-announces-official-slogan-for-upcoming-olympic-games","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/stars-align-la28-announces-official-slogan-for-upcoming-olympic-games\/","title":{"rendered":"&#8216;Stars Align&#8217;: LA28 Announces Official Slogan for Upcoming Olympic Games"},"content":{"rendered":"<p><strong>&#8216;Stars Align&#8217;: LA28 Announces Official Slogan for Upcoming Olympic Games<\/strong><\/p>\n<p>LA28 today unveiled \u201cStars Align\u201d as the official slogan of the LA28 Olympic and Paralympic Games. Launching worldwide with a 60-second campaign film, \u201cStars Align\u201d is both a rallying cry and an invitation for athletes to compete on sport\u2019s biggest stage, volunteers to lend a hand and supporters everywhere to cheer them on when the Olympic Games open under the Southern California sun on July 14, 2028, followed by the Paralympic Games on August 15, 2028.<\/p>\n<p>Alongside the Olympic motto, \u201cFaster, Higher, Stronger \u2013 Together,\u201d and the Paralympic motto, \u201cChange Starts with Sport,\u201d every Olympic and Paralympic Organizing Committee selects a slogan that reflects its host city, region and country. Rio 2016 chose \u201cA New World,\u201d Tokyo 2020 was \u201cUnited by Emotion\u201d and Paris 2024 celebrated \u201cGames Wide Open.\u201d \u201cStars Align\u201d continues that tradition with a message for every nation: when people unite through sport, the extraordinary happens.<\/p>\n<p>The idea is simple: the stars align when dedication meets a generational moment. In 2028, that means athletes, coaches, organizers, partners, small businesses and volunteers bringing years of preparation to the world\u2019s sports and entertainment capital, where supporters from around the globe will gather as Los Angeles hosts a historic third Olympic Games and its first-ever Paralympic Games. Together, they\u2019ll create the memories people carry with them long after the Games end.<\/p>\n<p>\u201cLos Angeles is the place where dreams take flight, and the Olympics show us what\u2019s possible when the world unites. \u2018Stars Align\u2019 is a call to action, whether you\u2019re an athlete at the peak of your skill, a volunteer welcoming the world to these Games, or a fan cheering passionately from the stands. We can\u2019t wait for the stars to align in 2028 so we can share this moment with everyone,\u201d said <strong>LA28 Chairperson and President Casey Wasserman<\/strong>.<\/p>\n<p>\u201cStars Align\u201d debuts in a fun, high-energy film powered by the Red Hot Chili Peppers\u2019 iconic hit \u201cCan\u2019t Stop,\u201d bringing together unforgettable Games moments and the unmistakable spirit of LA. The film showcases the landscapes and landmarks of Los Angeles, from recognizable cultural icons like the Hollywood Sign and Griffith Observatory, alongside the city\u2019s golden-hour sunsets and diverse communities that call LA home.<\/p>\n<p>The video is available now on <a href=\"https:\/\/us.list-manage.com\/luKs_zb_ACr?e=3e0310dfcb&amp;c2id=c70868c308ad1315135789b0c385c524\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/us.list-manage.com\/luKs_zb_ACr?e%3D3e0310dfcb%26c2id%3Dc70868c308ad1315135789b0c385c524&amp;source=gmail&amp;ust=1793275044054000&amp;usg=AOvVaw39_YHkpuPpM4Oc6EEreVaT\">LA28.org<\/a>, LA28\u2019s social channels and across International Olympic Committee and International Paralympic Committee platforms, bringing \u201cStars Align\u201d to fans around the world through the Olympic and Paralympic Movement on the road to the Games.<\/p>\n<p>\u201cThe greatest moments in sport don&#8217;t just happen. Athletes work their whole lives for them. In 2028, hard work meets the city of dreams. That&#8217;s what \u2018Stars Align\u2019 is about. This film is just the spark for what&#8217;s to come,\u201d said <strong>LA28 Chief Marketing Officer Alex Merch\u00e1n<\/strong>.<\/p>\n<p>To learn more about the slogan and to stay informed about the LA28 Olympic and Paralympic Games, please visit <a href=\"https:\/\/us.list-manage.com\/6BmaXkar6S8?e=3e0310dfcb&amp;c2id=c70868c308ad1315135789b0c385c524\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/us.list-manage.com\/6BmaXkar6S8?e%3D3e0310dfcb%26c2id%3Dc70868c308ad1315135789b0c385c524&amp;source=gmail&amp;ust=1793275044054000&amp;usg=AOvVaw2qVBb053fqCzjd6h049cCN\">LA28.org<\/a>.<\/p>\n<p><em>The above press release was provided by LA28.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Stars Align&#8217;: LA28 Announces Official Slogan for Upcoming Olympic Games LA28 today unveiled \u201cStars Align\u201d as the official slogan of the LA28 Olympic and Paralympic Games. Launching worldwide with a<\/p>\n","protected":false},"author":7533,"featured_media":656236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[122077,7,10],"tags":[125705,138642],"class_list":["post-656234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-usa","category-world","tag-la28","tag-stars-align"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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