{"id":642155,"date":"2026-04-21T09:00:37","date_gmt":"2026-04-21T16:00:37","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=642155"},"modified":"2026-04-20T16:35:10","modified_gmt":"2026-04-20T23:35:10","slug":"jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/","title":{"rendered":"JOLYN Tabbed as Swimsuit Partner for Upcoming &#8216;Baywatch&#8217; Reboot"},"content":{"rendered":"<p>Celebrated performance swimwear brand JOLYN named category partner for first season of FOX and Fremantle\u2019s new action series\u00a0<strong><em>Baywatch<\/em><\/strong>, set to premiere during the 2026-27 season.\u00a0As part of the partnership, JOLYN will co-design and produce the\u00a0lifeguard drama\u2019s\u00a0iconic red one-piece swimsuits, reimagined through bespoke designs created specifically for the series and\u00a0its highly anticipated return to television.<\/p>\n<p>With JOLYN\u2019s deep roots in lifeguard culture and\u00a0<strong><em>Baywatch<\/em><\/strong>\u2019s history of celebrating lifeguards\u2019\u00a0heroism, strength and athleticism, the partnership is a natural fit. Founded by competitive swimmers, JOLYN\u2019s origin story began on a\u00a0So Cal lifeguard stand, where the brand first set out to create stylish, functional swimwear for active women. Challenging the male-dominated industry at the time, JOLYN began designing suits built intentionally for women\u2014combining performance, durability, and bold design. Today, JOLYN\u2019s designs are proudly worn by lifeguards\u00a0on world-famous beaches around the globe, from Los Angeles and Miami to Sydney, Maui, and beyond.<\/p>\n<p>\u201cLifeguards have always been part of our DNA,\u201d said Mondy Herndon, CEO at JOLYN. \u201cTo bring that heritage to a cultural icon like\u00a0<strong><em>Baywatch<\/em><\/strong>\u00a0is incredibly exciting. The red one-piece is one of the most recognizable pieces of swimwear in the world, and we\u2019re proud to reinterpret it with the performance and athlete-first design perspective that defines JOLYN.\u201d<\/p>\n<p>&#8220;At its core, this series is about the strength and dynamism of our Southern California lifeguards,\u201d\u00a0said <strong>Erica Gadecki<\/strong>, EVP Partnership Solutions at Fremantle<strong>. \u201c<\/strong>JOLYN and its longstanding commitment to performance swimwear is an ideal partner for\u00a0<strong><em>Baywatch<\/em><\/strong>, and through this partnership, we reach beyond the screen to inspire confidence and active lifestyles for\u00a0individuals\u00a0of all abilities.&#8221;<\/p>\n<p>The JOLYN\u00a0team\u00a0and\u00a0<strong><em>Baywatch\u00a0<\/em><\/strong>costume designers worked closely to create three distinct yet quintessential red one-piece swimsuits in JOLYN\u2019s signature high-performance Foreverever\u00ae fabric. For the men\u2019s boardshort, JOLYN tapped fellow So Cal-based company Katin, which shares deep roots in the lifeguard community as the original California surf trunk brand. Throughout the design process, the teams drew inspiration from the show&#8217;s origins, making updates for a modern <strong><em>Baywatch<\/em><\/strong>\u00a0audience, with each style tailored\u00a0to the series\u2019\u00a0distinctive characters. With JOLYN\u2019s expertise in designing high-performance swimwear, all three designs are sure to stand out in exciting action scenes on screen\u00a0and in stunts.<\/p>\n<p><strong><em>Baywatch<\/em><\/strong>\u00a0stars include <strong>Stephen Amell, Jessica Belkin, Shay Mitchell, Hassie Harrison, Thaddeus Lagrone, Noah Beck<\/strong>, and <strong>Brooks Nader<\/strong>.<\/p>\n<p><strong><em>Baywatch<\/em><\/strong>\u00a0production commenced this March on L.A.\u2019s famed Venice Beach and on the historic FOX Studio Lot in Century City. Set to premiere during FOX\u2019s 2026-27 season, the series is produced by Fremantle and FOX Entertainment, and executive produced by McG, M<strong>ichael Berk, Greg Bonann, Dante Di Loreto, Doug Schwartz, Mike Horowitz<\/strong> and <strong>Matt Nix<\/strong>, who also serves as showrunner.<\/p>\n<p>First hitting screens in 1989,\u00a0<strong><em>Baywatch<\/em><\/strong>\u00a0became the\u00a0most-watched show in the world, airing in over\u00a0200 countries,\u00a0and at its peak, reaching more than\u00a0a billion viewers every week. The unforgettable original series starred heartthrob David Hasselhoff and helped launch the careers of international superstars from Pamela Anderson and Carmen Electra to Jason Momoa and Yasmine Bleeth. The series reboot will celebrate the franchise\u2019s enduring legacy, while re-energizing it for today\u2019s global audience. Fans can expect all the adrenaline-fueled rescues, tangled relationships, complicated chemistry and beachside heroics that defined the original \u2014 now with an entirely new cast, contemporary trappings, tensions and challenges, and a renewed mission to protect Southern California\u2019s shoreline.<\/p>\n<p><strong>About JOLYN<\/strong><\/p>\n<p>JOLYN is a performance swimwear and activewear brand trusted by female athletes around the world. Built for movement, durability, and confidence, JOLYN supports swimmers, water athletes, and adventurers of all levels through purpose-driven design and technical innovation. Find the brand\u2019s products on\u00a0<a href=\"https:\/\/jolyn.com\/?utm_campaign=baywatch_lifeguard_launch&amp;utm_medium=launch&amp;utm_source=all\">jolyn.com<\/a>\u00a0and at select retailers and follow along on social\u00a0<a href=\"https:\/\/www.instagram.com\/jolynclothing\/\">@jolynclothing<\/a>. For media inquiries, reach out to <a href=\"mailto:press@jolyn.com\">press@jolyn.com<\/a>.<\/p>\n<p><strong>About Fremantle<\/strong><\/p>\n<p>Fremantle is a leading global creator, producer and distributor of some of the world\u2019s most successful content across Entertainment, Drama &amp; Film, and Documentaries.<\/p>\n<p>Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 28 territories it has a presence in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries.<\/p>\n<p>From\u00a0<em>Got Talent<\/em>\u00a0to\u00a0<em>My Brilliant Friend, Family Feud<\/em>\u00a0to\u00a0<em>Poor Things, Mussolini: Son of the Century\u00a0<\/em>to\u00a0<em>It\u2019s Never Over, Jeff Buckley, Too Hot to Handle<\/em>\u00a0to<em>\u00a0Big Mood, Maxton Hall\u00a0to Idols, and Maria<\/em>\u00a0to\u00a0<em>The Zelensky Story<\/em>, our focus is simple \u2013 Fremantle creates and delivers irresistible entertainment. Fremantle also represents world-leading digital and branded entertainment, with more than 550 million fans and 390 billion views for its standout content across all platforms. Fremantle\u2019s Global Channels unit consists of more than 20 FAST channels worldwide, including BUZZR, Rig TV, and\u00a0<strong><em>Baywatch<\/em><\/strong>.<\/p>\n<p>Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann.<\/p>\n<p>For more information, please visit\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__http:\/www.fremantle.com\/__;!!PxibshUo2Yr_Ta5B!xVkRNcWKSPExuonaK5VEAUh5abaAaauuh7p36rY6ZpSlZTpmzH6q5eUV5qUO7I2ocHzhHvH_7YW1fxLO9dD9mC6s$\">www.fremantle.com<\/a>, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle\u2019s LinkedIn page.<\/p>\n<p><span class=\"TextRun SCXW122101885 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122101885 BCX8\">\u2014 The above press release was posted by Swimming World in conjunction with Jolyn<\/span><\/span><span class=\"TextRun SCXW122101885 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122101885 BCX8\">. For press releases and advertising inquiries please contact<\/span><\/span><span class=\"TextRun SCXW122101885 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122101885 BCX8\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW122101885 BCX8\" href=\"mailto:Advertising@SwimmingWorld.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW122101885 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122101885 BCX8\" data-ccp-charstyle=\"Hyperlink\">Advertising@SwimmingWorld.com<\/span><\/span><\/a><span class=\"TextRun SCXW122101885 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW122101885 BCX8\">.<\/span><\/span><span class=\"EOP SCXW122101885 BCX8\" data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrated performance swimwear brand JOLYN named category partner for first season of FOX and Fremantle\u2019s new action series\u00a0Baywatch, set to premiere during the 2026-27 season.\u00a0As part of the partnership, JOLYN<\/p>\n","protected":false},"author":3915,"featured_media":642157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[122077,15],"tags":[61534,53759],"class_list":["post-642155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-industry","tag-baywatch","tag-jolyn"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>JOLYN is Swimsuit Partner for Upcoming &#039;Baywatch&#039; Reboot<\/title>\r\n<meta name=\"description\" content=\"JOLYN Tabbed as Swimsuit Partner for Upcoming &#039;Baywatch&#039; Reboot. The swimwear company was announced as the outfitter.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"JOLYN Tabbed as Swimsuit Partner for Upcoming &#039;Baywatch&#039; Reboot\" \/>\r\n<meta property=\"og:description\" content=\"JOLYN Tabbed as Swimsuit Partner for Upcoming &#039;Baywatch&#039; Reboot. The swimwear company was announced as the outfitter.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-04-21T16:00:37+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-04-20T23:35:10+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2026\/04\/JOLYNxBaywatch-1024x653.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"653\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Dan D&#039;Addona \u2014\u00a0Swimming World Managing Editor\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan D&#039;Addona \u2014\u00a0Swimming World Managing Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\"},\"author\":{\"name\":\"Dan D'Addona \u2014\u00a0Swimming World Managing Editor\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/ef4e84c32e2bc4f10b0e5ed1fda25d04\"},\"headline\":\"JOLYN Tabbed as Swimsuit Partner for Upcoming &#8216;Baywatch&#8217; Reboot\",\"datePublished\":\"2026-04-21T16:00:37+00:00\",\"dateModified\":\"2026-04-20T23:35:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\"},\"wordCount\":893,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2026\/04\/JOLYNxBaywatch.jpg\",\"keywords\":[\"Baywatch\",\"Jolyn\"],\"articleSection\":[\"Americas\",\"Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/\",\"name\":\"JOLYN is Swimsuit Partner for Upcoming 'Baywatch' Reboot\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/jolyn-tabbed-as-swimsuit-partner-for-upcoming-baywatch-reboot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2026\/04\/JOLYNxBaywatch.jpg\",\"datePublished\":\"2026-04-21T16:00:37+00:00\",\"dateModified\":\"2026-04-20T23:35:10+00:00\",\"description\":\"JOLYN Tabbed as Swimsuit Partner for Upcoming 'Baywatch' Reboot. 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