THEMAGIC5 Names David Shackley as Chief Marketing Officer<\/b><\/p>\n
THEMAGIC5, the custom-fit swim goggle company known for its use of AI, facial scanning, and robotics-driven manufacturing, today announced that\u00a0David Shackley<\/b>\u00a0has joined the company as its first\u00a0Chief Marketing Officer<\/b>.<\/p>\n
THEMAGIC5 designs and manufactures swimming goggles made specifically for each individual swimmer, using a smartphone face scan and proprietary fitting technology to eliminate leaks, pressure marks, and discomfort common with traditional goggles.<\/p>\n
Shackley joins THEMAGIC5 following senior marketing leadership roles at\u00a0Marriott International<\/b>, where he most recently oversaw\u00a0Global Creative, Internal Communications and PR for Marriott Bonvoy<\/b>, the company\u2019s loyalty platform. Earlier in his career, he held senior roles at\u00a0Apple<\/b>, where he served as\u00a0Head of Product Launches<\/b>\u00a0and was part of the leadership team that\u00a0launched iPhone 7 and the Apple Watch<\/b>. He also spent several years at\u00a0Discovery Channel<\/b>, where he worked on major franchises including\u00a0Shark Week<\/b>, and was part of the original team behind the launch of the\u00a0Oprah Winfrey Network<\/b>.<\/p>\n
\u201cDavid understands how to build brands that people trust and stick with,\u201d said\u00a0Rasmus Barfred<\/b>, Co-Founder of THEMAGIC5. \u201cWhat stood out to us is that he came to us as a swimmer first. He used the goggles, experienced the fit, and immediately understood why this product is different. As we continue to grow globally, his experience and perspective will be incredibly valuable.\u201d<\/p>\n
An avid swimmer and board member of the\u00a0USA Swimming Foundation<\/b>, Shackley discovered THEMAGIC5 as a customer before joining the company. After using the goggles himself, he became interested in the opportunity to help scale the brand and introduce the technology to a broader swimming audience.<\/p>\n
\u201cTHEMAGIC5 solves a problem swimmers have accepted for decades,\u201d said Shackley. \u201cOnce you experience a goggle that\u2019s actually made for your face, there\u2019s no going back. The technology works, the product delivers, and there\u2019s a real opportunity to build something lasting in the sport.\u201d<\/p>\n
Founded by\u00a0Rasmus Barfred, Niklas Hedegaard, and Bo Haaber<\/b>, THEMAGIC5 has served more than\u00a0300,000 swimmers worldwide<\/b>\u00a0and gained international attention after appearing on\u00a0ABC\u2019s Shark Tank<\/i><\/b>,<\/b>\u00a0where the company secured investment from\u00a0Mark Cuban and Robert Herjavec<\/b>. Today, THEMAGIC5 goggles are used by competitive swimmers, triathletes, open-water athletes, and recreational swimmers around the world.<\/p>\n
As Chief Marketing Officer, Shackley will lead brand strategy, marketing, and community growth as the company continues to expand its global presence.<\/p>\n
About THEMAGIC5<\/b><\/p>\n
THEMAGIC5 is a sports technology company specializing in custom-fit swimming goggles. Each pair is made using a facial scan and proprietary fitting technology to match the unique contours of the individual swimmer\u2019s face. Headquartered in Copenhagen with offices in New York, the company serves swimmers of all levels worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
THEMAGIC5 Names David Shackley as Chief Marketing Officer THEMAGIC5, the custom-fit swim goggle company known for its use of AI, facial scanning, and robotics-driven manufacturing, today announced that\u00a0David Shackley\u00a0has joined<\/p>\n","protected":false},"author":7533,"featured_media":590965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,15,10],"tags":[122519],"class_list":["post-638547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-industry","category-world","tag-themagic5"],"jetpack_publicize_connections":[],"yoast_head":"\r\n